Vegan. Cruelty-Free. Swedish Skincare.

About Emma

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Emma S. co-founder and CEO Emma Wiklund (formerly Sjöberg) is a former super model that recharged and became one of Sweden’s most successful skincare entrepreneurs.

Emma was born in Stockholm but grew up in small town Huskvarna in southern Sweden. For more than 10 years she worked as an international top model and was one of the supermodels during the '90s. During her career she was on the covers of all the leading international fashion magazines and for many years she worked with and walked the catwalks for leading fashion brands such as Chanel, Dolce & Gabbana, Dior, Balmain, Versace, Azzedin Allaia, Gaultier, Thierry Mugler and Lanvin.

“I developed my passion for skincare during my modelling years when healthy skin was key to be able to work. Caring for my skin using a solid skincare routine and the right types of products became an important part of everyday life. I am truly enjoying combining my experiences from back then with all the new things happening in the skincare world including ingredients, independent studies, packaging and new technologies.”

- Emma

"I am truly enjoying combining my experiences from back then with all the new things happening in the skincare world including ingredients, independent studies, packaging and new technologies."

Emma's Top Picks

I often get asked about what products my absolute favourites are. And it’s not that easy to choose, but ok. Here are my absolute must-haves:

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