Emma about the new exclusive line Ultimate

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Emma, how come you wanted to create a new series for more mature skin?
The skin really changes with age, and now that I am approaching my 50s I clearly notice that my skin has different needs from when I was in my 30s and 40s. When we started to develop our new anti-ageing series three years ago, we first wanted to understand what is really happening to our skin around 50 and up, and create a unique series that targets precisely these problems.

Why do you need to change your skincare products with age?
You age constantly, and that of course includes your skin. The level of collagen actually starts to drop when you are around 25 years old, so it’s not surprising that your skin has different needs when you hit your 50s compared to when you are younger.

The ultimate series includes a day cream, a night cream, a serum and an eye cream.

What happens to our skin as we approach our 50s?
Except the fact that we get more fine lines and wrinkles, I also notice that my skin is both thinner and more sensitive, and it doesn’t recover as quickly as it used to. Our genes and lifestyle play a big role in how our skin ages. That means your diet, exercise and sleeping habits. Besides these two factors your skin is also affected by the hormonal changes that normally occurs around 50. The skin cell renewal process is slowed down and the natural levels of collagen and moisture go down as well. It was precisely these two problems we wanted to attack with the new series.

Tell us more about the series.
Ultimate includes unique formulations with several bioactive ingredients specifically selected to help mature skin by repairing, strengthening, smoothing and boosting with moisture. An ingredient I like to talk a little bit extra about is Getania. It is extracted from an ayurvedic herb, and it blurs the appearance of vertical lines and smooths the skin by improving cell regeneration. It strengthens the skin and reduces the visibility of vertical lines. The series also includes Vitamin A-derivate, low molecular Hyaluronic acid and extract from brown algae that improves the skin tone and texture.

What is the difference between ageless and ultimate?
We recommend ageless from around 30+ and ultimate from 50+ when your skin needs even more potent products. Ultimate has a higher content of the anti-ageing Vitamin A, peptides that work against irregular pigmentation and a low molecular Hyaluronic acid that penetrates the skin and adds and binds moisture. As I mentioned before, Ultimate also contains Getania that works against the vertical lines that tends gets more visible with age. The ultimate series also has a creamier texture as a more mature skin often needs more moisture.

Tell us about the packaging and the fragrance.
Ultimate has a fresh and soothing scent with notes of Tea, Ginger, Lemon, Peach and Sandalwood. The packages are stylish and have hygienic vacuum pumps and windows, so that you easily can see how much cream is left. The lids of the day- and night creams also have different colours so that you won’t have to run and get your reading glasses every time you are looking for the right cream.

You have also done independent studies on the finished products, tell us more.
Ihas been very important to me to conduct independent studies on each of the four ultimate products. Therefore, we chose to conduct individual studies on all four products at the internationally renowned test institute Pro-Derm in Germany. The studies showed, among other things, a significant improvement in moisture content and skin cell renewal in the treated area compared to the untreated.

Read more and shop ultimate here.


A summer of great skin awaits you

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Boost with moisture – all day
My skin often feels dry after a day of sun and sea water. To avoid that tight feeling, I always bring my moisturising facial mist to the beach. It instantly refreshes and moisturises the skin with extracts from Peach Leaf, Raspberry and Cucumber.

Multifunctional SPF
You no longer have to choose between good sun protection or great looking skin. There are a lot of new high tech SPFs on the market that combines high protection with both color and caring ingredients. This one from Dr Dennis Gross contains SPF40 which protects against both UVA and UVB radiation, evens out the skin tone and gives it a nice, healthy glow. 

Keep you Overnight Mask in the fridge
If you still end up with a sunburn, try to rehydrate your skin properly and help it to recover. Treatment overnight repair mask is a repairing night mask which through independent studies has been shown to improve skin cell rejuvenation, at the same time as it softens and calms the skin. Store your Overnight Mask in the fridge during warm summer days for an extra cooling effect.

Double cleanse
When it comes to keeping my skin fresh, cleansing is always my A, B and C. Sunscreen and sweat can make my skin feel clogged and impure, so to make sure I get rid of it all I like to cleanse my skin in two steps. I use my foaming cleansing facial wash to work up a nice lather and wash my face, after that I sweep a facial toner over face and neck, to get the last traces of product and restore the skin’s pH-balance.

Don’t forget your lips!
Your lips are very delicate and needs protection from the sun just as much as any other part of your body – if not more. A sun stick or a lip gloss with SPF is a great way to both moisturise and prevent chapped and dry lips. 

Amp up your Antioxidants
Antioxidants are key during summer, and there are tons of ways to work them into your routine. Our moisturising serum contains both Antioxidants, which protects the skin from free radicals and premature skin ageing, and Hyaluronic acid, which boosts your skin with well-needed moisture. Don’t forget to fill up on antioxidants from the inside as well. My favorite sources during summer are blackberries, raspberries and blueberries.

Image berries: @louiseestwall 

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The best eye shadow for your eye colour

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A smokey eye looks good on almost everybody, but who is to say that it has to be black? Choose a shade in an accent colour to make your own colour stand out.

Emma S. ageless eye cream – for mature skin +30.

Emma S. sensitive eye cream – for dry and sensitive skin.

Base: demi mat cream.
Crease: violet.
Outer corner: purple with satin-finish.
Lash line: Plum.
Inne eye: demi mat cream.

Kicks Eye Colour – White Chiffon.


Isadora Eye Sculptor Bar nr 24 Mauve Rose Sculpt

Estée Lauder Magic Smokey – Charred Plum.

Base: demi matt vanilla
Crease:
matt rosé
Eye lid
Shimmering rose. Spray your brush to create a more intense colour. 
Inne eye: 
Light pink shimmer

Buxom Single Bar Shade – Diamond Darling.
Diorshow Fusion Mono Matte – 641 Fantasie.
YSL Couture Mono – N°01 Paris.

 

Base: Light soft cream
Crease: Matt amber
Outer corner: Copper with red undertones. Spray your brush to create a more intense colour.
Lash line: Burgundy

Isadora Perfect Eyes – Bare Beige.

Urban Decay – Naked Heat Palette.

Base: Ivory.
Crease: Warm, matt light brown.
Outer corner: soft bronze almond.
Lash line: Dark bronze.
Corner of the eye: Light golden shimmer.

Ester Lauder Pure Color Envy Defining Eye – Ivory.

Smash box Op Eye Shadow Single – Wheat (soft warm almond)

MAC Eye Shadow – Sable.

Laura Mercier Caviar Stick – Sugar Frost.
Emma S. Eye Makeup Remover

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