”It’s a real thirst quencher for your skin”

The new moisturising series is here! Tell us, why did you decide to redo the series?

– I have always been nerdily interested in skincare and ingredients and I always pay attention to what’s happening in the business. The last few years a lot of new and exciting hydrating ingredients have popped up and that is why we have chosen to redo the moisturising series. The new series has brand new formulas, packaging and textures.

What is new with the series?

– For example, we have loaded the new series with low molecular Hyaluronic acid, a 3-step moisturising system called Trimoist that hydrates both immediately and long-term, more protective Antioxidants and also a sunscreen in the day cream.

What is special with low molecular Hyaluronic acid and Antioxidants?

– Low molecular Hyaluronic acid (which you can find in all four products) works deeper in the skin and binds moisture. The new serum also has two sizes of molecules that bind moisture on two different levels of the skin. Antioxidants are great for protecting the skin against free radicals that come from e.g. pollution, UV-light or emissions.

Who should use the series?

– The series is suitable for all ages and skin types, and of course for both men and women. After all, everybody needs a great moisturiser.

You have also had all the products undergo independent studies at a testing institute. Tell us more.

– For us it is very important to conduct independent studies so that we can measure the effects of the finished products, and not just the ingredients included. We’ve seen some great results where the studies show that you after three weeks of use have strengthened your skin barrier and improved the moisture balance significantly.

How will you use the products this summer?

– The new moisturising series is perfect to use during the summer if I don’t want something active every day (I usually use the ultimates series). We have added a sunscreen in the day cream which is something I have missed… moisturising serum is a real thirst quencher after a day in the sun! I also keep my eye gel in the fridge for an extra cooling and de-puffing effect in the morning.

What is your number one summer tip for healthy skin? 

– That’s a hard one. But I have to say use a day cream with sunscreen. And keep an eye gel on the nightstand to boost the delicate eye area with extra moisture every night. Other than that, my best beauty tip is always to exercise! It gives both me and my skin energy and glow.


Creating new routines

Voluntary quarantine or not – right now many of us are working from home to help reducing the spread of the virus. I find it quite hard to keep up good routines and for me, it really takes some discipline and effort to get things organized. Having two children at home who have distance education doesn’t make it any easier.

Planning your day, preferably including both work, exercise, family and routines, can be a challenge. Just like with my skincare routine, I try to find a good everyday routine even when having to work from my kitchen table.

07:00 – Good morning! If I have the energy, I start the day with 30 minutes of yoga, bringing out the yoga mat and putting on a pair of comfortable tights.

07:30 – Morning skincare routine. I take a quick shower and wash my face with cleansing facial wash. Thereafter I take care of my body with some body lotion and deodorant before continuing with my everyday skincare routine. Right now, I am using niacinamide formula, serum, eye cream and day cream with SPF (I go for the ultimate-series).

And a little bit of makeup… As I have a lot of video meetings I put on a light, natural makeup even though I work from home. This includes a CC cream, concealer, mascara and a cream rouge. Also a little super balm on both lips. Finally a quick blow-dry and a quick-fix hairstyle.

08:00 – Clothes. Wearing sweatpants all day makes me lose focus. Put on something that you feel comfortable in, but that you would also wear at the office. My go-to outfit right now is a pair of comfortable jeans, a blouse or a nice sweater.

8:30 – Finding focus. I try to have a clear agenda and prepared to-do list and like to put my phone in flight mode if I can so that I can work an hour or so without getting interrupted.

12:00 – Go for a walk. I always try to get some air and usually go for a walk around Hagaparken here in Stockholm. Afterwards, my teenagers (who are studying from home) and I eat lunch together.

13:00 – Some work again with digital meetings.

14:30 – Quick stretch. I go and make some coffee, do a quick stretch and spray on some refreshing face mist.

17:30 – “Go home”. It easily happens you never leave work when you are working from home. But try to leave the computer at the same time you usually leave the office. I often go for a walk with my neighbour Eva. Time flies by when I am with her and we talk uninterruptedly about everything. She is a doctor and I, of course, have a thousand questions and she has all the answers.

20:00 – get active /do something. Play cards with the teenagers, clean the closet (again), bake a sponge cake or watch a movie. In my family, we take turns in choosing a film for the night and the latest we watched was Francis Ford Coppola’s classic ”Apocalypse now”

21:00 – night routine. I always use a good cleanser, maybe an extra face mask and then, if I have the time, some polish and shaping of my nails.


Emma about the new exclusive line Ultimate

Emma, how come you wanted to create a new series for more mature skin?
The skin really changes with age, and now that I am approaching my 50s I clearly notice that my skin has different needs from when I was in my 30s and 40s. When we started to develop our new anti-ageing series three years ago, we first wanted to understand what is really happening to our skin around 50 and up, and create a unique series that targets precisely these problems.

Why do you need to change your skincare products with age?
You age constantly, and that of course includes your skin. The level of collagen actually starts to drop when you are around 25 years old, so it’s not surprising that your skin has different needs when you hit your 50s compared to when you are younger.

The ultimate series includes a day cream, a night cream, a serum and an eye cream.

What happens to our skin as we approach our 50s?
Except the fact that we get more fine lines and wrinkles, I also notice that my skin is both thinner and more sensitive, and it doesn’t recover as quickly as it used to. Our genes and lifestyle play a big role in how our skin ages. That means your diet, exercise and sleeping habits. Besides these two factors your skin is also affected by the hormonal changes that normally occurs around 50. The skin cell renewal process is slowed down and the natural levels of collagen and moisture go down as well. It was precisely these two problems we wanted to attack with the new series.

Tell us more about the series.
Ultimate includes unique formulations with several bioactive ingredients specifically selected to help mature skin by repairing, strengthening, smoothing and boosting with moisture. An ingredient I like to talk a little bit extra about is Getania. It is extracted from an ayurvedic herb, and it blurs the appearance of vertical lines and smooths the skin by improving cell regeneration. It strengthens the skin and reduces the visibility of vertical lines. The series also includes Vitamin A-derivate, low molecular Hyaluronic acid and extract from brown algae that improves the skin tone and texture.

What is the difference between ageless and ultimate?
We recommend ageless from around 30+ and ultimate from 50+ when your skin needs even more potent products. Ultimate has a higher content of the anti-ageing Vitamin A, peptides that work against irregular pigmentation and a low molecular Hyaluronic acid that penetrates the skin and adds and binds moisture. As I mentioned before, Ultimate also contains Getania that works against the vertical lines that tends gets more visible with age. The ultimate series also has a creamier texture as a more mature skin often needs more moisture.

Tell us about the packaging and the fragrance.
Ultimate has a fresh and soothing scent with notes of Tea, Ginger, Lemon, Peach and Sandalwood. The packages are stylish and have hygienic vacuum pumps and windows, so that you easily can see how much cream is left. The lids of the day- and night creams also have different colours so that you won’t have to run and get your reading glasses every time you are looking for the right cream.

You have also done independent studies on the finished products, tell us more.
Ihas been very important to me to conduct independent studies on each of the four ultimate products. Therefore, we chose to conduct individual studies on all four products at the internationally renowned test institute Pro-Derm in Germany. The studies showed, among other things, a significant improvement in moisture content and skin cell renewal in the treated area compared to the untreated.

Read more and shop ultimate here.