Do not spray the perfume onto clothing. The real fragrance only emerges when used on warm skin.
Do not rub the perfume into the skin – it may spoil the fragrance composition.
Moisturised skin is more receptive to perfume. If you have dry skin it can be difficult to make the scent last.
Tanned and dark skin needs stronger perfume compared to pale and light skin.
To help a perfume last the whole day, spray a layer of perfume onto moisturised skin. Then apply a little powder/talc on top, or a little more cream. Then spray again. That way the fragrance comes out in small puffs during the day.