Do not spray the perfume onto clothing – the real fragrance best emerges when sprayed onto warm skin.
Do not rub the perfume into the skin – this may spoil the composition of the fragrance.
Moisturised skin is more receptive to perfume – if you have dry skin it may be difficult to make the scent last.
To help a perfume last the whole day – spray a layer of perfume onto moisturised skin. Then apply a little powder/talc on top, or a little more cream. Then spray again. This way the fragrance will come out in small puffs during the day.