How do I treat my oily skin during summer?

There are plenty of different skin types and one of the most common ones is oily skin. The reason why some have more of an oily prone skin type is that their sebaceous gland overproduces sebum, which is the body’s way of naturally hydrating the skin. Many people feel that it gets harder during the hot summer months to maintain a good balance in their skin. Those who have oily skin will often want to dry out the skin which, unfortunately, gives the opposite effect. The more you try to wash away and dry the skin, the more sebum your skin will produce. Remember that oily skin is usually also sensitive skin so be careful with which products you use in your routine. Try going for products that contain plenty of moisture, but with less fat and oils. Another tip is to carry tissue paper during the day so that you can easily absorb excess sebum when needed. A so-called blotting powder can also be a great alternative to matt and control oily skin.


Avoid strong cleansing products and don’t be scared to use mild oil cleansers even on oily skin. Our Cleansing Oil or Melting Cleansing Balm are two mild cleansers that quickly dissolve both dirt and makeup without drying out the skin. Finish off with a gentle foaming facial wash – Cleansing Facial Wash and a PH-balancing toner – Jasmin Facial Toner.


A peeling with AHA and BHA acids is usually a good option for exfoliating the skin in a more gentle way as opposed to scrub grains. Try using our Treatment Enzyme Peel 1-2 times a week. The acids in this peeling remove dead skin cells while also stimulating the production of new ones. Keep your pores in order with the amazing ingredient called Niacinamide. Niacinamide is a multifunctional ingredient that improves your skin’s elasticity and helps reduces visible pores after regular use. Apply the Treatment Niacinamide Formula as the first step in your skincare routine both morning and evening. A great product to use once a week is the Purifying Mud Maska clay mask that deeply cleanses your skin with the help of Kaolin Clay. Our Purifying Mud Mask neither hardens nor dries out the skin as many other clay masks do.


Go all-in when it comes to giving your skin plenty of moisture but avoid too much oil. Our Moisturising Serum is completely free from oils and contains Hyaluronic Acid and extracts from a water alga that boosts your skin with moisture. Follow up with our Moisturising Cream Gel which is a light cream gel that doesn’t include as many oils as many other moisture creams do. Bring along our hydrating facial mist – Moisturising Facial Mist, wherever you go to maintain that fresh feeling all day long.

Best tips for the perfect summer glow

Who doesn’t want nice healthy skin with a natural glow? The thing that was once known as peach skin is nowadays called glow, but how do you get that natural freshness and perfect dewy look? For me, it’s the right exfoliator, a great moisturiser, oil, and a couple of tricks along the way that really helps my skin to a perfect glow.

Add these simple steps to your skincare routine.

  1. Start by giving your skin a smooth and clean surface with a good exfoliator. The AHA- and BHA acids that are in my Treatment Enzyme Peel get rid of tired and dull skin in one minute by dissolving dead skin cells. You will see the result on your skin right away.
  2. Boost your skin every morning with our Vitamin C10 Booster. Massage a small amount of serum onto your face as a first step, preferably under your eyes as well. Vitamin C gives your skin a more even skin tone and a great dose of energy.
  3. I make sure to give my skin plenty of moisture by using a serum and a moisturising face cream. If you’ve never used a serum before, I recommend trying my Moisturising Serum, which fits all ages and skin types. The moisturising serum contains medium- and low-molecular hyaluronic acids. When you pat in your face cream, make sure your face gets properly and evenly moisturised. Sometimes, if your skin is very dry, you might need to apply more cream than usual.
  4. Lock in your hydration with a couple of drops of Botanical Glow Oil. The skin barrier needs both moisture and oil to both look and feel healthy. Prickly pear oil, avocado oil, and carrot oil protects your skin with antioxidants, hydrates and gives an amazing glow.
  5. As a last step, I always cheat a little by adding a luminous highlighter. Apply onto your cheekbones, nose, chin, forehead, and directly under your eyebrows before or after makeup.
  6. Don’t forget to take care of your inside as well. With a healthy diet, lots of antioxidants and some exercise, your glow will come naturally, and you will feel great!

Completely vegan skincare at Emma S!

Are you vegan, planning on becoming or just curious and want to make more sustainable and conscious choices when shopping beauty products? Then you should go for vegan skincare, a trend that is definitely here to stay. But what does it really mean and how do you know if a product is vegan? We are now going to help you navigate through it all.

What is vegan skincare?

Long story short, the general definition of vegan beauty is to make products that do not contain any animalistic ingredients and also not produced by animals, such as beeswax or propolis. A common misconception, however, is that vegan skincare is completely natural. That is not true. A vegan skincare product can contain both natural and synthetic ingredients.

Is cruelty-free and vegan skincare the same thing?

Not quite, even though they often go hand in hand. Cruelty-free means that the products and ingredients have not been tested on animals, but may for example, still contain beeswax. There are strict rules in the EU regarding testing on animals and how it is not allowed, while in China it is the complete opposite. There, they are laws pushing for animal testing. So, if you buy a product in China, it has most likely been tested on animals. Emma S. has always been a cruelty-free brand.

Is there a vegan certification for skincare?

The answer is yes, but it might be good to know that there is no statutory regulation of what vegan skincare is, nor is there a government agency that controls who receives a certification. The most well-known and recognized organization is the Vegan Society, they provide information on whether a product is vegan and cruelty-free or not.

What is the difference between a vegetarian and vegan face cream?

Vegetarian beauty is not a very popular category, but you could compare it to how a vegetarian vs a vegan chooses their food. A vegetarian does not eat meat but might drink milk and use honey, while a vegan diet excludes all animal products.

Vegan favourites for face and body

At Emma S. you will find Swedish vegan skincare where every ingredient is consciously chosen. On the contrary to other products where beeswax is common in e.g face masks, cleansing balms, and hand creams. We use peptides, oat oil, and shea fruit oil in our Reapiring Overnight Mask. In the Melting Cleansing Balm you will find apricot kernel oil, rapeseed oil, and glycerin. Our Warm Fig & Bergamot Hand Cream contains rosehip oil, rapeseed oil and shea butter. Two common skincare ingredients that can either be synthetically made or come from animals is glycerin and retinol. The type that can be found in our products, e.g our Hydrating Sun Protection SPF 50 and our Retinol Facial Oil, are synthetically made in a lab.

Hyperpigmentation – how to prevent and remove it

Have brown spots started to appear on your skin? Hyperpigmentation is very common, some get more and some less. We are now going to explain why they appear and give you some of our best tips and advice on how to remove these dark spots.

What is hyperpigmentation?

You might have heard different names for these infamous spots, such as hyperpigmentation, sun spots, pregnancy mask, melasma and age spots. The latter, age spots, received its name due to the spots increasing and turning darker throughout the years. There can be various underlying reasons as to why they appear but what they all have in common is that they always consist of the body’s own pigment. Mainly, they appear on the face, back of the hand, and on the décolleté.

Why do we get hyperpigmentation?

The type of pigment that gives colour to our skin and works as the body’s natural sunscreen is called melanin. It is produced by melanocytes in the epidermis and then starts its journey up towards the surface of the skin. The dark spots come to life when the body produces more melanin than what is needed which causes the pigments to clump together. The overproduction might be the result of too much sun or inflammation in the skin, so-called post-inflammatory hyperpigmentation that is common with acne. You can also get hyperpigmentation from hormones, e.g during pregnancy.

Can I get rid of my hyperpigmentation?

Some disappear on their own, but most spots might need a helping hand to fade away. This requires patience since they don’t disappear in a week’s time. With the right products in your skincare routine, it is very much possible to fade hyperpigmentation while also evening out your skin tone. A small improvement can make a big difference.

Prevent hyperpigmentation!

The best way to prevent hyperpigmentation is sunscreen. It is also important to keep using sunscreen even if you have gotten rid of the spots. The skin has an incredible memory and hyperpigmentation will come back faster if you start skipping your Spf while out in the sun. That is why it’s a good idea to combine sunscreen with a sunhat or a cap and to avoid the sun when it’s at its strongest during the day. A comfortable, hydrating, and safe sunscreen is our hydrating sun protection that offers both Spf 30 and Spf 50. A bonus is that they also smell amazing.

What is the best skincare routine against hyperpigmentation?

An important key is exfoliation. When peeling, you get rid of dead skin cells and kickstart the cell renewal process. It speeds up the whole process. Another important factor is including Vitamin C and Niacinamide in your routine. They have a proven effect when it comes to fading hyperpigmentation. They also smooth your skin tone and also helps rebuild your skin’s structure and collagen production. Vitamin C is in our vitamin C 10 booster and is a good option to use in the morning due to its antioxidants that will boost your sunscreen. Niacinamide from our treatment niacinamide formula can be used in your morning- and night routine under your face cream. During the day it is good to use a day cream containing Spf. At Emma S. you get Spf 15 in the ageless day cream, ultimate day cream and moisturising day cream.

Is hyperpigmentation dangerous?

In most cases, they are completely safe. Are you worried? Google the ABCDE method, it is an easy way to check your spots. If you are uncertain about a spot – contact a skin doctor!

Do you have to use products from the same series?

A recurring question we get is if you need to use all the products from the same series to get visible results. The answer to that is both yes and no. Yes, because products, such as day creams, night creams, serums, and eye creams from the same skincare series usually contain specific active ingredients that work well together, but that doesn’t mean that it is dangerous or wrong to combine different series and brands. Take a look at our ageless series for example. It is a series we recommend as a first series when the skin starts maturing. The Ageless series contains a unique active ingredient called Spilantes Acmella. This ingredient works specifically on strengthening and nourishing the skin. We also included retinol in the serum and night cream, but in a slightly smaller dose than in the Ultimate series.

Our ultimate series was developed keeping in mind what actually happens with your skin while going through menopause. Your skin becomes drier, thinner, and recovers much more slowly than before, which is why we have chosen other active ingredients than in the ageless series. A unique bioactive ingredient in the ultimate series is an extract from the Ayurvedic herb Getania which helps build thickness to the skin from within, to fill in fine lines and wrinkles. Getania also has a positive effect on vertical wrinkles around the lips, which tends to be more prominent on more mature skin. We also have a somewhat higher amount of retinol in the Ultimate serum and night cream.

So, to answer the question, there are many benefits to using products from the same series, but it is also absolutely fine to mix. Perhaps some people prefer a more active eye cream while using hydrating products from a different series for the rest of the face. Whereas somebody else might want the ultimate night cream with retinol in the evening and his or her favourite ageless day cream in the morning.

However, what you should be aware of is if you use products from different skincare brands, is the content of active ingredients you apply to your face. Especially when it comes to acids, vitamin c, or retinol since there’s a risk you might be using too much.


Everything You Need To Know About Sunscreen

Why do we need sunscreen?

We need sunscreen to protect ourselves against the sun’s harmful rays. Without sunblock it is easy to burn your skin, get pigmentations, age in advance or in the worst case, suffer from skin cancer. That is why it is so extremely important to use sunscreen but to also avoid sunbathing in the middle of the day when the sun is at its strongest.

Pigmentations from sunbathing

When the production of the skin’s pigment melanin rises because of age etc., it creates dark spots (melasma), age spots and freckles on your face, on your hands, and on your body. Mostly it is due to sunbathing, ageing, and genetic factors. To avoid these spots, you should always use a high protection SPF factor and preferably a hat that protects your head and face.

“My own personal love for the sun has started to reveal itself more and more lately through dark spots showing up on my face, on my neck and around my cleavage. In hindsight, I simply should not have sunbathed as much as I did when I was younger and of course used sunscreen.” – Emma

Skin cancer rises in Sweden

The biggest risk factor there is for malignant melanoma and other types of skin cancers are ultraviolet (UV) radiation, mainly from the sun. The number of skin cancer cases in Sweden has increased by almost 60% in the last 10 years. Something important to keep in mind and be aware of is that it isn’t just active sunbathing that damages the skin but to also use sunscreen in the form of clothes and SPF when you are working in the garden or taking a walk.

How often and how much Sunscreen is needed?

Use plenty of sunscreen and make sure to reapply throughout the day. They say you should use half a teaspoon of SPF on your face, but it’s okay to apply in two layers if it feels too sticky all at once. It is sometimes tricky to reapply SPF on your face if you use makeup, in that case, there are plenty of good SPF mists that get the job done.

Above all, make sure to find a sunscreen that works for you and your skin type. There are a lot of different types of sunscreen formulas – creams, mists and mousses. Once you find your favourite, it should feel like an easy addition to your normal skincare routine.

Sunscreen in your skincare routine

To add SPF to your skincare routine as easily as possible, choose a day cream with SPF or add SPF as the last step in your routine. Do not forget to clean your face thoroughly in the evening, preferably twice, to get rid of dirt, sweat and sunscreen properly.

We Answer Your Questions About Our Serums And Boosters

It might feel a little bit overwhelming when trying to figure out how to use and combine all the skincare products in your bathroom cabinet. Even more so with products that are not just your regular day and night creams. All our serums are included in one of our skincare series Moisturising, Ageless and Ultimate. Finding the right serum depends on your age and skin type. Our boosters are flexible and easy to combine with your chosen skincare series. We get a lot of questions from our customers on how to use our serums and boosters, so we thought it would be a good idea to go through some of the most popular ones.

“Should I use both serums and boosters?“

It depends on which booster you are planning on using. The Vitamin C10 Booster can be used with all our serums and should then be used as a first step before your other serums. If you are a user of our Calming Serum Booster, you might have red, sensitive, and irritated skin in which case we recommend you skip your serum and go straight to your day- or night cream. Our Retinol Facial Oil is the perfect first step in your evening routine, despite it being an oil. Use your regular serum on the evenings you don’t apply Retinol. Regardless of whether you use the Retinol Oil or a serum, (ageless, ultimate, or moisturising) always make sure to end your routine with a night cream. Remember, there are seven days in the week. Not every morning and evening needs to be the same when it comes to your skincare routine.

“Which serum works best in summer?”

If you know you are about to spend time out in sun, I recommend you use our Ageless- and Ultimate serums in the evening since they both contain Retinol, same thing goes for the Retinol Facial Oil Booster. A good option out in the sun would be to combine our moisturising serum and our Vitamin C10 Booster. However, the most important thing if you are going to be exposed to a lot of sunlight is to use sunscreen with high Spf. Our Hydrating Sun Protection series offers Spf30 and Spf50.

“Advice on how to include the Botanical Glow Oil in your skincare routine?”

The Botanical Glow Oil can used in multiple ways, but the most common way is to use it as a last step in your routine after the Vitamin C10 Booster, serum, and day cream to achieve an amazing glow. It can also be used on its own, but preferably with sunscreen if you’re planning on being outside. Another option is to pat a small amount of it onto your skin over your makeup for some luminous shine. You can reapply throughout the day if your skin needs a pick-me-up. It makes you feel even more beautiful!

“What serums and boosters make the best combination for different age groups?”

Instead of different age groups, it’s better to look at different skin types.

“I have very red skin. What product should I use?”

If you have very red skin, we recommend you try our Calming Serum, it works wonders for redness. Combine it with our blue sensitive series.

“Do you have a serum that DOESN’T contain any oil?”

Yes, we do actually! Our Moisturising Serum is completely free from oil and so are also our Vitamin C10 Booster and Calming Serum Booster. Worth mentioning is that our ageless- and ultimate serums contain a very small amount of oil.

“I am 53 years old with nice skin, but pretty sun damaged. Which oil should I use?”

I would recommend you use the Vitamin C10 in the morning and the Retinol Facial Oil in the evening if you struggle with sun damaged skin. The Vitamin C10 Booster helps minimize pigmentations caused by sun damage while the Retinol Oil strengthens the skin. We also recommend our Treatment Niacinamide Formula which helps fight pigmentation. However, most importantly, use our Hydrating Sun Protection Spf50 if you will be out in the sun to prevent further damage.

“Can I use two serums? I use the soothing serum, but I also have the yellow one that I like to use”

Yes, you can use both serums together. I would use the Calming Serum in the evening and the yellow Vitamin C10 Booster in the morning.

Get Rid Of Wrinkles And Fine Lines – Is It Possible?

It usually starts off with some fine lines around the eyes, but over the years all of us develop more and deeper wrinkles. Some people are perfectly fine with it while others wish to go back in time (or at least that your skin would). If you belong to the second group, we have some good news because there are actually products that you can use to help reduce both lines and wrinkles.

Why do you get wrinkles and fine lines?

Some lines appear because you use the muscles in your face, for example, frown lines in between the eyebrows. This is a so-called “mimic wrinkle”. Others are caused by sunbathing, lifestyle and just plain ageing (which is totally normal by the way!). The older we get the more our cell renewal starts to slow down, the elasticity deteriorates and our skin starts to thin out. There is simply not as much underneath your skin that plumps and keeps it looking smooth.

You can’t of course stop ageing, and lines and wrinkles are something that naturally comes with. There are, however, a few things you can do to slow down the ageing process in your skin and minimize the visibility of those already there. Make sure to always use sunscreen (yes, also when you are not going to the beach), keep your skin hydrated and include Retinol in your skincare routine.

Rejuvenate your skin with this golden ingredient.

Retinol is known as “the gold standard” when it comes to skincare. It is the most researched and proven effective ingredient against fine lines, wrinkles, pigmentations and even acne. There are many different types of retinoids, both on prescription and other variants used in cosmetic skincare products. What they all have in common is that they kick-start the cell renewal process, boost collagen production, reduce wrinkles, make the skin thicker and give it more elasticity.

So, what sets them apart? Mostly how fast they work but also how irritable they can be on your skin. All forms of retinoids transform into retin acid inside your skin, but this is done in different ways depending on the form of retinol. For example, a prescribed version called “isotretinoin” is transformed very fast and therefore works quickly, but it will also most likely give your skin a reaction. Other forms of retinoids transform in different steps and will give you a milder product.

Our Retinol Facial Oil includes a modern form of retinol called Retionate, that is both effective but also gentle. The Ageless Serum contains the mildest form of retinoid, known as Retinyl palmitate. With Retinyl palmitate, however, it takes a little bit longer to see the effect. The latter option is perfect for retinol beginners.

Other things that help you fight ageing of the skin.

Massage your face to boost circulation, for example when you cleanse the skin or apply a face oil. Also, do not forget to exfoliate a little now and then. The Treatment Enzyme Peel is perfect because it dissolves dead skin cells in only one minute, provides better cell renewal and gives a nice glow.

“I use Retinol Facial Oil at night and pat it in around my eyes so that it works against my crow’s feet and fine lines. If I’m going on a beach vacation I will however leave my retinol products at home, since they work better when the skin is not exposed to the sun all day.” – Emma

A note

Is your skin not used to retinol? Take it slow in the beginning to get used to the product, and start by using it a couple of times a week before you include it in your daily skincare routine. Also, keep in mind to protect your skin with spf and be extra cautious in the sun if you are using retinol.

Sun Protection With Nourishing Skincare Qualities


It is finally here! Emma S. is now launching a sun protection series for both face and body. Easy to apply, skin nourishing and water resistant with a high Spf factor that protects your skin.

It has always been a dream of mine to create a sunscreen with a high Spf and skin nourishing ingredients with easy application that doesn’t leave my skin feeling sticky. The texture of the sunscreen we created is so light and comfortable that I can wear makeup over it. – Emma

The product development behind the series has taken almost three years to finish together with one of Sweden’s most experienced formulators when it comes to sunscreen. The sunscreens come with an Spf 30 or Spf 50 which gives your skin a wide range of protection against UVA- and UVB rays while having a nice cosmetic consistency on the skin. The products contain well known skincare ingredients like Hyaluronic acid, Squalane and Vitamin E that improve the skin’s moisture and helps the skin resist external stress. The products are mildly perfumed with fragrance notes of coconut, white flowers and soft musk that develops beautifully on warm sunkissed skin.

The sunscreens made for the face can easily replace your regular day cream in your skincare routine on days when you know you are going to be out in the sun a lot. Personally, I apply the hydrating sun protection as usual after my boosters, serum, and eye cream so that I have a moisturising day cream with a high spf. They are also great if you are like me and enjoy exercising outdoors since they are water resistant. – Emma

Just like every Emma S. product, the sunscreens are vegan, developed and made in Sweden, while also being free from parabens, mineral oils, microplastics and cyclic silicones.


”Stay friends with the sun”


True or False – Emma S. dissects common skincare myths

You just need to Google a skincare problem nowadays to only seconds later be flooded with information and advice. Some things are true, but along also comes a lot of fast-spreading myths due to social media. So, what is the truth exactly? Is it actually possible to minimize pores with cold water and is it dangerous to use retinol on your skin during the day? Down below is where we get to the bottom of some of the most common myths when it comes to skin and skincare.

Myth: Drinking water hydrates your skin.

There is no scientific research that indicates that drinking more water than usual will improve skin hydration or acne. Drinking water is good, generally speaking, because it hydrates the body but not specifically the skin. Other factors are more effective, some examples are using a mild cleanser, avoiding products with alcohol, making sure your face cream contains well-known moisture binders and lowering the water temperature when you are in the shower.

Myth: Retinol will cause your skin to become sun-sensitive.

Your skin does not become more sensitive due to the use of retinol. However, the ingredient itself is sensitive to sunlight, it breaks down faster by UV light. That is why the packaging in most cases is not transparent. If you don’t go outside right after application your retinol product will have time to be absorbed by the skin and therefore won’t be affected. Although, make sure to always use sunscreen since it is important to protect your skin from the sun.

Myth: Natural and organic products are always better for your skin.

The answer is no. Good skincare is all about finding a combination of ingredients that are both effective and safe. There are natural ingredients that are good, but so can the ingredients that are created in a lab also be. Whatever solution works for you depends on what your skin needs. Worth mentioning is that synthetic ingredients can be equally sustainable and a good option for the environment.

Myth: Oily skin should not use face oils.

All skin types may benefit from using a face oil, you just need to find the right one that works for you. The right type of oil might even help balance an acne-prone skin type (e.g. Retinol Facial Oil).

Myth: You should only use products from the same series or brand.

Not quite right. You are free to mix and match however you like, except for when it comes to acids. That is when it can be a good idea to stick to the same brand. The reason is that different types of acids have different types of effects. They can affect your skin both positively and negatively depending on what other acids you use in your skincare routine.

Myth: Cold water minimizes pores while warm water opens them up.

Hmm not quite… Temperature does not regulate pore sizes. Although, warm water can cause swelling to the face which makes pores look more open. It can also soften the skin so that it is easier to remove dirt and sebum. Just be cautious, because too hot water can lead to dry and irritated skin. What about cold water? Same thing here. Pores might temporarily look smaller due to a tiny muscle near the hair follicle that contracts when cold. This does not have a long-lasting effect, however.

Myth: Expensive products are always better.

There are luxurious products where the packaging costs way more than the actual formula and there are expensive products that offer all the latest science and research. Therefore, it is impossible to generalize this myth. After all, the most important thing when it comes to skincare is finding the right concentration and combination of ingredients for you. Choose brands that are transparent with how they work and what they use.

Tip from Emma!

I too have fallen for some bad myths throughout the years. For example, when I was younger, I tried to dry out my pimples with toothpaste and by using harsh cleansers. That is a big no-no! If you are looking for a way to find out what is right and what is wrong out there, my advice would be to seek help from established experts online. A tip is to visit the blog “Labmuffin”, which is run by an amazing woman who investigates and dissects myths.