”It has been very important to me to conduct independent studies on each of the four ultimate products. I want to be able to talk about not just the effects of the different bioactive ingredients, but also to be able to say that our ultimate products keep what they promise based on proven results” – Emma
The Emma S. ultimate-series contains unique formulations with several bioactive ingredients specifically selected to help mature skin (50+) by repairing, strengthening, smoothing and boosting with moisture. In addition to the studies conducted on each bioactive ingredient, Emma S. has also done independent studies on each of the four ultimateproducts at the internationally renowned German testing institute Pro-Derm.
The results The independent studies conducted on ultimate shows a significant improvement in skin cell renewal and significant improvement in moisture content in the treated area compared to the untreated.
Emma, how come you wanted to create a new series for more mature skin? The skin really changes with age, and now that I am approaching my 50s I clearly notice that my skin has different needs from when I was in my 30s and 40s. When we started to develop our new anti-ageing series three years ago, we first wanted to understand what is really happening to our skin around 50 and up, and create a unique series that targets precisely these problems.
Why do you need to change your skincare products with age? You age constantly, and that of course includes your skin. The level of collagen actually starts to drop when you are around 25 years old, so it’s not surprising that your skin has different needs when you hit your 50s compared to when you are younger.
What happens to our skin as we approach our 50s? Except the fact that we get more fine lines and wrinkles, I also notice that my skin is both thinner and more sensitive, and it doesn’t recover as quickly as it used to. Our genes and lifestyle play a big role in how our skin ages. That means your diet, exercise and sleeping habits. Besides these two factors your skin is also affected by the hormonal changes that normally occurs around 50. The skin cell renewal process is slowed down and the natural levels of collagen and moisture go down as well. It was precisely these two problems we wanted to attack with the new series.
Tell us more about the series. Ultimate includes unique formulations with several bioactive ingredients specifically selected to help mature skin by repairing, strengthening, smoothing and boosting with moisture. An ingredient I like to talk a little bit extra about is Getania. It is extracted from an ayurvedic herb, and it blurs the appearance of vertical lines and smooths the skin by improving cell regeneration. It strengthens the skin and reduces the visibility of vertical lines. The series also includes Vitamin A-derivate, low molecular Hyaluronic acid and extract from brown algae that improves the skin tone and texture.
What is the difference between ageless and ultimate? We recommend ageless from around 30+ and ultimate from 50+ when your skin needs even more potent products. Ultimate has a higher content of the anti-ageing Vitamin A, peptides that work against irregular pigmentation and a low molecular Hyaluronic acid that penetrates the skin and adds and binds moisture. As I mentioned before, Ultimate also contains Getania that works against the vertical lines that tends gets more visible with age. The ultimate series also has a creamier texture as a more mature skin often needs more moisture.
Tell us about the packaging and the fragrance. Ultimate has a fresh and soothing scent with notes of Tea, Ginger, Lemon, Peach and Sandalwood. The packages are stylish and have hygienic vacuum pumps and windows, so that you easily can see how much cream is left. The lids of the day- and night creams also have different colours so that you won’t have to run and get your reading glasses every time you are looking for the right cream.
You have also done independent studies on the finished products, tell us more. It has been very important to me to conduct independent studies on each of the four ultimate products. Therefore, we chose to conduct individual studies on all four products at the internationally renowned test institute Pro-Derm in Germany. The studies showed, among other things, a significant improvement in moisture content and skin cell renewal in the treated area compared to the untreated.
Boost with moisture – all day My skin often feels dry after a day of sun and sea water. To avoid that tight feeling, I always bring mymoisturising facial mistto the beach. It instantly refreshes and moisturises the skin with extracts from Peach Leaf, Raspberry and Cucumber.
Multifunctional SPF You no longer have to choose between good sun protection or great looking skin. There are a lot of new high tech SPFs on the market that combines high protection with both color and caring ingredients. This onefrom Dr Dennis Gross contains SPF40 which protects against both UVA and UVB radiation, evens out the skin tone and gives it a nice, healthy glow.
Keep you Overnight Mask in the fridge If you still end up with a sunburn, try to rehydrate your skin properly and help it to recover. Treatment overnight repair maskis a repairing night mask which through independent studies has been shown to improve skin cell rejuvenation, at the same time as it softens and calms the skin. Store your Overnight Mask in the fridge during warm summer days for an extra cooling effect.
Double cleanse When it comes to keeping my skin fresh, cleansing is always my A, B and C. Sunscreen and sweat can make my skin feel clogged and impure, so to make sure I get rid of it all I like to cleanse my skin in two steps. I use my foaming cleansing facial washto work up a nice lather and wash my face, after that I sweep a facial tonerover face and neck, to get the last traces of product and restore the skin’s pH-balance.
Don’t forget your lips! Your lips are very delicate and needs protection from the sun just as much as any other part of your body – if not more. A sun stick or a lip gloss with SPF is a great way to both moisturise and prevent chapped and dry lips.
Amp up your Antioxidants Antioxidants are key during summer, and there are tons of ways to work them into your routine. Our moisturising serum contains both Antioxidants, which protects the skin from free radicals and premature skin ageing, and Hyaluronic acid, which boosts your skin with well-needed moisture. Don’t forget to fill up on antioxidants from the inside as well. My favorite sources during summer are blackberries, raspberries and blueberries.
Not all people like being photographed. Many people I know feel uncomfortable, insecure and doesn’t know how to act as soon as a camera enters the room. They shy away and mumble something about “never looking good in pictures”. When I was working as a model I learned some great tricks that everybody can use to take a good-looking photo. You don’t have to be a model to succeed. These are my best tips for a good picture:
Lighting is key. It may sound simple, but it does a lot for the picture. No one, not even top models, looks good when the lighting is bad. Avoid backlight and sharp lighting from above that can create strange shadows on your face. Let the natural light from the window fall on you if you are inside, because standing in front of a window with backlight almost never looks good. To photograph outside in daylight when the sun is directly overhead does also rarely serve to anyone’s advantage.
The importance of glow and some well put concealer. Your makeup can look very different in a picture from what it does in real life. If you know that you are going to be photographed, you might want to apply some extra concealer to cover dark circles and sweep some bronzer over your cheeks and nose. A highlighter or facial oil can also be applied on the cheekbones to add extra glow.
Do you have a sweet side? A German photographer once told me that the right side of my face is my “chokoladenseite” (chocolate side) and I have noticed that I tend to like pictures where I show more of my right side a little bit better. Try looking at yourself in front of a mirror to discover your sweet side.
Adjust your chin. A small adjustment of your chin, up or down, can often make a big difference.
Strike a (natural) pose. A lot of people don’t know what to do with their arms and hands. Learn a few natural poses like putting your hands in your pockets, crossing your arms or just letting them hand relaxed. Avoid putting your hands on your side too often, as it often looks quite posing and fake.
Laugh and think about something that makes you happy. A fake smile is often given away by your eyes. Think about someone or something that makes you happy to bring out a natural smile from within. Being yourself and avoiding freezing in front of the camera often results in the best pictures.
That one of the most common beauty tips out there is “sleep” is not a coincidence. It really is during the night your skin get a chance to recover from the stress caused by the day behind us. These 4 products do not only help you get those precious hours of sleep – they make them even more efficient.
Treatment overnight repair mask, 39€/100ml. A repairing a rehydrating night mask, nominated as “best beauty products of the year” in both Stella & Costume Beauty Awards and Norwegian Cosmetic Awards 2018.
Slip TM Pillow Case in “Pink”, 79$/queen size. It is said that cotton in your pillow soaks up the moisture and oils from your skin while you sleep. Try sleeping on a cool silk pillow that is supposed to be gentle on both skin and hair.
Shut the light out with Love Stories nattmask “Rizzo“, 30€/one size.
THIS WORKSDeep Sleep Pillow Spray, 22€/75ml. A soothing and relaxing spray with Lavender, Chamomile and Vetiver that you spray on your pillow before bedtime. Placebo effect or not – it just works.
Carolina Öberg is a licensed skincare therapist at Emma S. We asked her about why it is so important to have a good cleansing routine.
– A good daily cleansing routine is the foundation for beautiful skin. With daily cleansing, I mean both morning and evening, and preferably in at least three steps in the evening.
But why is it so important to do it?
– Let’s take a look on what can end up on your face on a daily basis; sunscreen, primer, makeup, dirt, exhaust gases, pollutants, sweat and bacteria. Makeup today is better than ever and can be tough to remove. All of these things pile up on your face and will eventually build up a layer. This layer does not only clog your pores (which can lead to unflattering blemishes and blackheads), but will also block you skin and make it impossible for all your yummy serums, moisturisers and luxurious face masks to penetrate the skin and work their magic.
– The skin is also a super important part of your immune system where the outer layer has a so called “acid mantle” consisting of fats and lipids with a natural acidic pH-level. This acidic environment works as a great protection against bacteria since the microorganisms don’t like this acidity.
Can’t I just use good old soap and water?
– If you treat your skin poorly and e.g. use a regular hand soap with a high pH-value you will disrupt the skins natural pH-balance. This can both make your skin dry as well as lower the immune protection which can lead to a reactive and sensitive skin.
So, how should I cleanse my skin?
– To get perfectly clean skin (and save up on laundry from makeup dirty towels) I always recommend following a three-step routine:
Remove makeup – If you use makeup you should always start with an effective makeup remover. Choose a remover that suits your individual needs and preferences. If you use a lot of eye makeup or waterproof mascara, opt for a fragrance-free eye makeup remover. If you are more of a foundation-, rouge- and bronzer- kind of girl, reach for the 2 in 1 makeup removerand use it together with a cotton pad. If you have sensitive or very dry skin, gently massage a cleansing oil directly onto your dry face to dissolve your makeup.
Wash – When you’ve said bye bye to your makeup, use a face wash to get rid of the last traces of dirt and excess oils. Use a facial wash especially made for the face with the right pH-level.
Balance – neutralize the skin’s pH-level with a facial toner to make it ready for your following creams and serums.
– The result you’ll get from having a good skincare routine is not just a fresh and clear complexation, but you will also get the benefits of more glow, less visible dryness wrinkles and better effect of the rest of your skincare routine.
But seriously, how am I supposed to have time for all of this?
– I am myself a mother of two young ones so I know how hard it can be to make time for it all and especially time for myself. First of all, it isn’t as complicated and time consuming as it may sound, and second of all we are all human. The important thing isn’t that you do it perfect, as long as you do something.
“If I only got to use one makeup product for the rest of my life it would be a really good foundation. A good foundation creates a smooth and healthy complexion, erase flaws and magically gives your skin a new glow. The trick is to is to find the right foundation for your skin type. And don’t forget to prime with a great day cream well-suited for your skin to create the perfect base.”
”I have friends who have suffered from breast cancer, so I know how important it is to detect cancer at an early stage in order to defeat it” – Emma
In October it is yet again time for the Swedish Cancer Society’s Pink Ribbon campaign to raise awareness of breast cancer. We at Emma S. want to draw attention to this important matter. By regularly checking your breasts, for example when you shower, you increase your chances to detect the disease at an early stage. Use your body wash for something important!
Use a firm, smooth touch, keeping the fingers flat and together. Use a circular motion, about the size of a quarter.
Begin at the nipple, moving in larger and larger circles until you reach the outer edge of the breast and have covered the entire breast from your armpit to your cleavage.
Be sure to feel all the tissue from the front to the back of your breasts.
Here’s what you should look for: Are the breasts in their usual size, shape, and color? Does something stand out as different from the rest? Has anything changed since the last time you checked? Make a note about how your breasts look and feel and save it to your next self-exam.
If you have any questions or suspect something that may be a symptom of cancer, turn to your closest hospital or your gynecologist.