Emma about the new exclusive line Ultimate

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Emma, how come you wanted to create a new series for more mature skin?
The skin really changes with age, and now that I am approaching my 50s I clearly notice that my skin has different needs from when I was in my 30s and 40s. When we started to develop our new anti-ageing series three years ago, we first wanted to understand what is really happening to our skin around 50 and up, and create a unique series that targets precisely these problems.

Why do you need to change your skincare products with age?
You age constantly, and that of course includes your skin. The level of collagen actually starts to drop when you are around 25 years old, so it’s not surprising that your skin has different needs when you hit your 50s compared to when you are younger.

The ultimate series includes a day cream, a night cream, a serum and an eye cream.

What happens to our skin as we approach our 50s?
Except the fact that we get more fine lines and wrinkles, I also notice that my skin is both thinner and more sensitive, and it doesn’t recover as quickly as it used to. Our genes and lifestyle play a big role in how our skin ages. That means your diet, exercise and sleeping habits. Besides these two factors your skin is also affected by the hormonal changes that normally occurs around 50. The skin cell renewal process is slowed down and the natural levels of collagen and moisture go down as well. It was precisely these two problems we wanted to attack with the new series.

Tell us more about the series.
Ultimate includes unique formulations with several bioactive ingredients specifically selected to help mature skin by repairing, strengthening, smoothing and boosting with moisture. An ingredient I like to talk a little bit extra about is Getania. It is extracted from an ayurvedic herb, and it blurs the appearance of vertical lines and smooths the skin by improving cell regeneration. It strengthens the skin and reduces the visibility of vertical lines. The series also includes Vitamin A-derivate, low molecular Hyaluronic acid and extract from brown algae that improves the skin tone and texture.

What is the difference between ageless and ultimate?
We recommend ageless from around 30+ and ultimate from 50+ when your skin needs even more potent products. Ultimate has a higher content of the anti-ageing Vitamin A, peptides that work against irregular pigmentation and a low molecular Hyaluronic acid that penetrates the skin and adds and binds moisture. As I mentioned before, Ultimate also contains Getania that works against the vertical lines that tends gets more visible with age. The ultimate series also has a creamier texture as a more mature skin often needs more moisture.

Tell us about the packaging and the fragrance.
Ultimate has a fresh and soothing scent with notes of Tea, Ginger, Lemon, Peach and Sandalwood. The packages are stylish and have hygienic vacuum pumps and windows, so that you easily can see how much cream is left. The lids of the day- and night creams also have different colours so that you won’t have to run and get your reading glasses every time you are looking for the right cream.

You have also done independent studies on the finished products, tell us more.
Ihas been very important to me to conduct independent studies on each of the four ultimate products. Therefore, we chose to conduct individual studies on all four products at the internationally renowned test institute Pro-Derm in Germany. The studies showed, among other things, a significant improvement in moisture content and skin cell renewal in the treated area compared to the untreated.

Read more and shop ultimate here.


Find the right foundation for your skin type

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“If I only got to use one makeup product for the rest of my life it would be a really good foundation. A good foundation creates a smooth and healthy complexion, erase flaws and magically gives your skin a new glow. The trick is to is to find the right foundation for your skin type. And don’t forget to prime with a great day cream well-suited for your skin to create the perfect base.” 

foundation2Combined skin
Look for a foundation that is creamy without being too oily. A mineral powder can work wonders on combined skin since it evens out the skin tone without making the skin lose any of its lustre.
Ageless Day Cream SPF15 
1. Laura Mercier Mineral Foundation
2. She Umemura Light Bulb Foundation

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Oily skin
Avoid foundations with a lot of oils in it and aim for a matte powder foundation. Another tip is to always keep blotting papers in your hand bag to absorb shine from your t-zone during the day.
Moisturising Day Cream
1. Bare Minerals Matte Mineral Foundation
2. Laura Mercier Tinted Moisturizer – Oil Free

vilken-foundation-passar-vilken-hudtyp-v23Dry skin
Use a foundation that provides both colour and rehydration, and look for a sort with some extra shimmer or glow added to it to brighten up your skin. Choose one with a light, fluid texture that is easy to apply and doesn’t build up on any dry spots or wrinkles.
Sensitive Day Cream
1. Dior Nude Air Foundation
2. Lumene Nude Perfection Glow Foundation

vilken-foundation-passar-vilken-hudtyp-v24Sensitive skin
If you have sensitive skin – look for a foundation that is fragrance free and allergy tested. A mineral powder with nourishing properties can be good option, but skip the anti-ageing ingredients since they can often irritate sensitive skin.
Sensitive Day Cream
7. Bare Minerals Complexion Rescue 

8. Idun Norrsken Pure Mineral Illuminating Foundation


Varför ska man använda serum?

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Ja varför ska man använda serum? Ett serum är ett koncentrat och brukar innehålla mindre molekyler än en vanlig kräm. Det innebär att ett serum lättare kan tränga ner i huden och jobba med hudcellerna i det undre hudlagret dermis. Serum brukar även ha en högre koncentration av funktionella ingredienser vilken gör dem effektivare än en vanlig fuktkräm.

Välj ett serum som passar din hudtyp för att vårda på djupet, ge mer fukt eller motverka ålderstecken. Du kommer att märka skillnad både direkt och längre fram.