Remove dead skin cells with treatment enzyme peel. 1 minute once a week to get that nice soft texture to the skin. All products sink better into the skin if you first gently remove the dead skin cells.
Apply a deep cleansing and moisturizing clay mask for 5-10 minutes twice a week. Purifying mud mask “vacuums” dirt and impurities from the skin and also gives a nice glow with the help of lightly luminous pigments.
Introduce treatment niacinamide formula every day. I have it as a first step in my morning skincare routine. It gives my skin better elasticity and works to reduce the visibility of enlarged pores. After the niacinamide, I apply my serum, eye cream and day cream.
Heat a few drops of botanical glow oil and pat over face and neck. Magically gives a nice glow and moisture to the skin. You can use the oil by itself or over your day cream and makeup.
In the evening I use my new retinol facial oil as a first step on the skin after cleansing. Maybe every other night at first. It contains Retinoate which is a form of retinol that is also suitable for sensitive skin. Retinol is a fantastic ingredient that accelerates cell renewal and strengthens the skin. I also apply a night cream over the retinol oil, but you can also use the oil by itself if the skin feels soft and moisturized already.
A repairing night mask is also nice to use from time to time. Overnight repair mask contains algae extract that strengthens the skin and other ingredients that provide lots of moisture.
“Finally, it’s time for us to launch our big spring news exclusively here on emmas.com – Emma S. purifying mud mask. A clay mask we have been developing for quite some time as we wanted to create a face mask that not only draws dirt and impurities from the pores but also adds moisture and gives lustre. The skin should not feel tight and dry after use, but clean, fresh and soft. We have also added a light reflecting pigment that gives your skin a direct wow effect after use. Simply put, the clay mask 2.0.” – Emma
What is it?
Emma S. purifying mud mask is a deep cleansing face mask that in just ten minutes makes your skin clean, fresh and radiant.
How does purifying mud mask work?
Deep cleansing. Kaolin clay and activated Bamboo Charcoal deeply cleanse your skin by drawing out dirt from the pores and absorbing impurities and sebum from the skin surface.
Adds and binds moisture. Contains Glycerine and Oat Lipids which soften and moisturise, and Niacinamide (vitamin B3) that strengthens the skin barrier.
Calming. Oat lipids and Allantoin soothe the skin by improving its barrier. Have anti-irritating and soothing properties.
Radiance. A luminous pigment directly gives your skin a nice glow.
Nourishing. Contains a mineral complex with Zink and Magnesium that fight fatigue and stimulate hydration. The ingredients also has nourishing properties.
Especially good for normal, combination or oily skin. The mask contains moisturising, softening and soothing ingredients such as Glycerine, Niacinamide (vitamin B3), Oat lipids and Allantoin which makes it suitable also for you with more dry and sensitive skin.
How do I use purifying mud mask?
Apply evenly on clean, dry skin. Avoid the eye area. Leave on for 5-10 minutes and gently rinse off with lukewarm water. Recommended use 1-2 times a week if you have normal/oily skin and once a week if you have more dry skin.
How do I combine it with my other Emma S. products?
You can combine purifying mud mask with other Emma S. products. If you were to use all products below, we recommend using them in this order:
We asked Carolina Öberg, licensed skincare therapist, about why it is so important to have a good cleansing routine.
– A good daily cleansing routine is the foundation for beautiful skin. With daily cleansing, I mean both morning and evening, and preferably in at least three steps in the evening.
But why is it so important to do it?
– Let’s take a look on what can end up on your face on a daily basis; sunscreen, primer, makeup, dirt, exhaust gases, pollutants, sweat, bacteria… The list can be long. Makeup products today is better than ever and can be tough to remove. All of these things pile up on your face and will eventually build up a layer. This layer does not only clog your pores (which can lead to unflattering blemishes and blackheads), but will also block you skin and make it impossible for all your yummy serums, moisturisers and luxurious face masks to penetrate the skin and work their magic.
– The skin is also a super important part of your immune system where the outer layer has a so called “acid mantle” consisting of fats and lipids with a natural acidic pH-level. This acidic environment works as a great protection against bacteria since the microorganisms don’t like this acidity.
Can’t I just use good old soap and water?
– If you treat your skin poorly and e.g. use a regular hand soap with a high pH-value you will disrupt the skins natural pH-balance. This can both make your skin dry as well as lower the immune protection which can lead to a reactive and sensitive skin.
So, how should I cleanse my skin for an A+?
– To get perfectly clean skin (and save up on laundry from makeup dirty towels) I always recommend following a three-step routine:
Remove makeup – If you use makeup you should always start with an effective makeup remover. Choose a remover that suits your individual needs and preferences. If you use a lot of eye makeup or waterproof mascara, opt for a fragrance-free eye makeup remover. If you are more of a foundation-, rouge- and bronzer- kind of girl, reach for the 2 in 1 makeup removerand use it together with a cotton pad. If you have sensitive or very dry skin, gently massage melting cleansing balm or cleansing oil directly onto your dry face to dissolve your makeup.
Wash – When you’ve said bye-bye to your makeup, use a face wash to get rid of the last traces of dirt and excess oils. Use a facial wash especially for the face with the right pH-level.
Balance – neutralize the skin’s pH-level with a facial toner to make it ready for your following creams and serums.
– The result you’ll get from having a good skincare routine is not just a fresh and clear complexation, but you will also get the benefits of more glow, less visible dryness wrinkles and better effect of the rest of your skincare routine.
But seriously, how am I supposed to have time for all of this?
– I am myself a mother of two young ones so I know how hard it can be to make time for it all and especially time for myself. First of all, it isn’t as complicated and time consuming as it may sound, and second of all we are all human. The important thing isn’t that you do it perfect, as long as you do something.
“Our treatment super balm is a rich, softening balm with oils from Oat, Shea fruit and Canola that I use liberally on lips, cuticles and other dry spots. It calms and moisturizes and has a delicate aroma of natural Vanilla. I keep a tube in my handbag, one at the office and one by my night stand and apply a little bit here and there whenever needed. Also, it provides just the right amount of shine to use as a natural-looking lip gloss.”
Beauty Hack – Dry Hands
If you have dry hands, this at-home remedy will do the trick. Just before bed, apply treatment super balm liberally onto hands, put on a pair of thin cotton gloves(which you can find at any drugstore) and sleep with them on. Your hands will feel like new in the morning.
Beauty Hack – Chapped Lips
This is the perfect quick-fix if you, like me, tend to get dry and chapped lips as soon as the temperature outside drops. Start by applying a thin layer of treatment enzyme peel alongside your lips. Let sit for about 30 seconds and then rinse off carefully with lukewarm water. Apply a thick layer of treatment super balm. Voila! All smooth again.
Beauty Hack – Polished Cuticles
To achieve a successful manicure from the comfort of your own sofa, you first need to attend to your cuticles. Apply treatment enzyme peel onto every fingernail. Let sit for about 60 seconds (or a little more) and then wash your hands with lukewarm water. Pat your hands dry and massage a little bit of treatment super balm onto every cuticle. Let sink in and then apply your favourite shade of nail polish.
”It has been very important to me to conduct independent studies on each of the four ultimate products. I want to be able to talk about not just the effects of the different bioactive ingredients, but also to be able to say that our ultimate products keep what they promise based on proven results” – Emma
The Emma S. ultimate-series contains unique formulations with several bioactive ingredients specifically selected to help mature skin (50+) by repairing, strengthening, smoothing and boosting with moisture. In addition to the studies conducted on each bioactive ingredient, Emma S. has also done independent studies on each of the four ultimate products at the internationally renowned German testing institute Pro-Derm.
The results The independent studies conducted on ultimate shows a significant improvement in skin cell renewal and significant improvement in moisture content in the treated area compared to the untreated.
Emma, how come you wanted to create a new series for more mature skin? The skin really changes with age, and now that I am approaching my 50s I clearly notice that my skin has different needs from when I was in my 30s and 40s. When we started to develop our new anti-ageing series three years ago, we first wanted to understand what is really happening to our skin around 50 and up, and create a unique series that targets precisely these problems.
Why do you need to change your skincare products with age? You age constantly, and that of course includes your skin. The level of collagen actually starts to drop when you are around 25 years old, so it’s not surprising that your skin has different needs when you hit your 50s compared to when you are younger.
What happens to our skin as we approach our 50s? Except the fact that we get more fine lines and wrinkles, I also notice that my skin is both thinner and more sensitive, and it doesn’t recover as quickly as it used to. Our genes and lifestyle play a big role in how our skin ages. That means your diet, exercise and sleeping habits. Besides these two factors your skin is also affected by the hormonal changes that normally occurs around 50. The skin cell renewal process is slowed down and the natural levels of collagen and moisture go down as well. It was precisely these two problems we wanted to attack with the new series.
Tell us more about the series. Ultimate includes unique formulations with several bioactive ingredients specifically selected to help mature skin by repairing, strengthening, smoothing and boosting with moisture. An ingredient I like to talk a little bit extra about is Getania. It is extracted from an ayurvedic herb, and it blurs the appearance of vertical lines and smooths the skin by improving cell regeneration. It strengthens the skin and reduces the visibility of vertical lines. The series also includes Vitamin A-derivate, low molecular Hyaluronic acid and extract from brown algae that improves the skin tone and texture.
What is the difference between ageless and ultimate? We recommend ageless from around 30+ and ultimate from 50+ when your skin needs even more potent products. Ultimate has a higher content of the anti-ageing Vitamin A, peptides that work against irregular pigmentation and a low molecular Hyaluronic acid that penetrates the skin and adds and binds moisture. As I mentioned before, Ultimate also contains Getania that works against the vertical lines that tends gets more visible with age. The ultimate series also has a creamier texture as a more mature skin often needs more moisture.
Tell us about the packaging and the fragrance. Ultimate has a fresh and soothing scent with notes of Tea, Ginger, Lemon, Peach and Sandalwood. The packages are stylish and have hygienic vacuum pumps and windows, so that you easily can see how much cream is left. The lids of the day- and night creams also have different colours so that you won’t have to run and get your reading glasses every time you are looking for the right cream.
You have also done independent studies on the finished products, tell us more. It has been very important to me to conduct independent studies on each of the four ultimate products. Therefore, we chose to conduct individual studies on all four products at the internationally renowned test institute Pro-Derm in Germany. The studies showed, among other things, a significant improvement in moisture content and skin cell renewal in the treated area compared to the untreated.
That one of the most common beauty tips out there is “sleep” is not a coincidence. It really is during the night your skin get a chance to recover from the stress caused by the day behind us. These 4 products do not only help you get those precious hours of sleep – they make them even more efficient.
Treatment overnight repair mask, 39€/100ml. A repairing a rehydrating night mask, nominated as “best beauty products of the year” in both Stella & Costume Beauty Awards and Norwegian Cosmetic Awards 2018.
Slip TM Pillow Case in “Pink”, 79$/queen size. It is said that cotton in your pillow soaks up the moisture and oils from your skin while you sleep. Try sleeping on a cool silk pillow that is supposed to be gentle on both skin and hair.
Shut the light out with Love Stories nattmask “Rizzo“, 30€/one size.
THIS WORKSDeep Sleep Pillow Spray, 22€/75ml. A soothing and relaxing spray with Lavender, Chamomile and Vetiver that you spray on your pillow before bedtime. Placebo effect or not – it just works.
Oily skin can be troublesome, especially for many young people. A small consolation may be that oily skin is said to prevent some of the wrinkles that come with age. Oily skin is characterized by a shiny T-zone (forehead, nose and chin) and for instance enlarged pores and pimples.
Be extra thorough with your cleansing routine and use a en pre-cleanser to remove all traces of makeup.
Foaming Cleansing facial wash.
A facial toner helps to balance your skin.
Cleansing. Be extra thorough with your cleansing routine if you have oily skin. Cleanse your face both in the morning and the evening, but avoid using products that risk drying out the skin. If the skin is deprived of its natural oils the sebaceous glands will react by producing even more sebum! Instead, choose products that leave the skin clean and fresh at the same time as they soothe, balance and add moisture.
Lightweight day cream with Vitamin E.Rehydrating eye gel.
Moisturising. Choose a moisturiser that fits your skin, preferably one that will add lot of moisture. Oily skin does not need a rich cream, instead opt for lighter day and night creams that can add a lot of moisture and that quickly can be absorbed by your skin. If you have very oily skin, you can try to only use a moisturising serum and skip the cream altogether.
Remove dead skin cells and unclog pores.
Treatment. Use a gentle enzyme peeling once or twice a week to remove dead skin cells, dissolve blackheads and prevent new breakouts. Enzyme peel is an exfoliating mask, without scrubbing beans, that contains AHA- and BHA-acids (salicylic acid) that have a deep cleansing effect and that will keep your skin fresh and luminous. Avoid using exfoliating products containing mechanical scrubbing beans in your face since they may damage your skin.
… is to adjust your skincare routine after the season and to apply your moisturiser more often and more liberally. We are so good at always applying hand cream to keep our hands soft, and you simply have to treat the skin in your face the same way. Try applying your moisturiser more liberally and you will see a difference.
Cleansing your skin with oil is still quite new and may feel strange to those who haven’t tried it yet. A lot of people believe that oils will make their skin go shiny, when in fact it’s a great way to both moisturise and nourish the skin, as well as giving it a beautiful glow.
How to use aCleansing oil: Apply 1-3 pumps to dry skin and gently massage until your makeup is dissolved. When you rinse off with lukewarm water, the oil will transform into a milky formula. Your skin will feel soft and refreshed, without a greasy feeling.
Cleansing oilis suitable for all skin types, including sensitive skin.