”It has been very important to me to conduct independent studies on each of the four ultimate products. I want to be able to talk about not just the effects of the different bioactive ingredients, but also to be able to say that our ultimate products keep what they promise based on proven results” – Emma
The Emma S. ultimate-series contains unique formulations with several bioactive ingredients specifically selected to help mature skin (50+) by repairing, strengthening, smoothing and boosting with moisture. In addition to the studies conducted on each bioactive ingredient, Emma S. has also done independent studies on each of the four ultimateproducts at the internationally renowned German testing institute Pro-Derm.
The results The independent studies conducted on ultimate shows a significant improvement in skin cell renewal and significant improvement in moisture content in the treated area compared to the untreated.
Emma, how come you wanted to create a new series for more mature skin? The skin really changes with age, and now that I am approaching my 50s I clearly notice that my skin has different needs from when I was in my 30s and 40s. When we started to develop our new anti-ageing series three years ago, we first wanted to understand what is really happening to our skin around 50 and up, and create a unique series that targets precisely these problems.
Why do you need to change your skincare products with age? You age constantly, and that of course includes your skin. The level of collagen actually starts to drop when you are around 25 years old, so it’s not surprising that your skin has different needs when you hit your 50s compared to when you are younger.
What happens to our skin as we approach our 50s? Except the fact that we get more fine lines and wrinkles, I also notice that my skin is both thinner and more sensitive, and it doesn’t recover as quickly as it used to. Our genes and lifestyle play a big role in how our skin ages. That means your diet, exercise and sleeping habits. Besides these two factors your skin is also affected by the hormonal changes that normally occurs around 50. The skin cell renewal process is slowed down and the natural levels of collagen and moisture go down as well. It was precisely these two problems we wanted to attack with the new series.
Tell us more about the series. Ultimate includes unique formulations with several bioactive ingredients specifically selected to help mature skin by repairing, strengthening, smoothing and boosting with moisture. An ingredient I like to talk a little bit extra about is Getania. It is extracted from an ayurvedic herb, and it blurs the appearance of vertical lines and smooths the skin by improving cell regeneration. It strengthens the skin and reduces the visibility of vertical lines. The series also includes Vitamin A-derivate, low molecular Hyaluronic acid and extract from brown algae that improves the skin tone and texture.
What is the difference between ageless and ultimate? We recommend ageless from around 30+ and ultimate from 50+ when your skin needs even more potent products. Ultimate has a higher content of the anti-ageing Vitamin A, peptides that work against irregular pigmentation and a low molecular Hyaluronic acid that penetrates the skin and adds and binds moisture. As I mentioned before, Ultimate also contains Getania that works against the vertical lines that tends gets more visible with age. The ultimate series also has a creamier texture as a more mature skin often needs more moisture.
Tell us about the packaging and the fragrance. Ultimate has a fresh and soothing scent with notes of Tea, Ginger, Lemon, Peach and Sandalwood. The packages are stylish and have hygienic vacuum pumps and windows, so that you easily can see how much cream is left. The lids of the day- and night creams also have different colours so that you won’t have to run and get your reading glasses every time you are looking for the right cream.
You have also done independent studies on the finished products, tell us more. It has been very important to me to conduct independent studies on each of the four ultimate products. Therefore, we chose to conduct individual studies on all four products at the internationally renowned test institute Pro-Derm in Germany. The studies showed, among other things, a significant improvement in moisture content and skin cell renewal in the treated area compared to the untreated.
That one of the most common beauty tips out there is “sleep” is not a coincidence. It really is during the night your skin get a chance to recover from the stress caused by the day behind us. These 4 products do not only help you get those precious hours of sleep – they make them even more efficient.
Treatment overnight repair mask, 39€/100ml. A repairing a rehydrating night mask, nominated as “best beauty products of the year” in both Stella & Costume Beauty Awards and Norwegian Cosmetic Awards 2018.
Slip TM Pillow Case in “Pink”, 79$/queen size. It is said that cotton in your pillow soaks up the moisture and oils from your skin while you sleep. Try sleeping on a cool silk pillow that is supposed to be gentle on both skin and hair.
Shut the light out with Love Stories nattmask “Rizzo“, 30€/one size.
THIS WORKSDeep Sleep Pillow Spray, 22€/75ml. A soothing and relaxing spray with Lavender, Chamomile and Vetiver that you spray on your pillow before bedtime. Placebo effect or not – it just works.
Carolina Öberg is a licensed skincare therapist at Emma S. We asked her about why it is so important to have a good cleansing routine.
– A good daily cleansing routine is the foundation for beautiful skin. With daily cleansing, I mean both morning and evening, and preferably in at least three steps in the evening.
But why is it so important to do it?
– Let’s take a look on what can end up on your face on a daily basis; sunscreen, primer, makeup, dirt, exhaust gases, pollutants, sweat and bacteria. Makeup today is better than ever and can be tough to remove. All of these things pile up on your face and will eventually build up a layer. This layer does not only clog your pores (which can lead to unflattering blemishes and blackheads), but will also block you skin and make it impossible for all your yummy serums, moisturisers and luxurious face masks to penetrate the skin and work their magic.
– The skin is also a super important part of your immune system where the outer layer has a so called “acid mantle” consisting of fats and lipids with a natural acidic pH-level. This acidic environment works as a great protection against bacteria since the microorganisms don’t like this acidity.
Can’t I just use good old soap and water?
– If you treat your skin poorly and e.g. use a regular hand soap with a high pH-value you will disrupt the skins natural pH-balance. This can both make your skin dry as well as lower the immune protection which can lead to a reactive and sensitive skin.
So, how should I cleanse my skin?
– To get perfectly clean skin (and save up on laundry from makeup dirty towels) I always recommend following a three-step routine:
Remove makeup – If you use makeup you should always start with an effective makeup remover. Choose a remover that suits your individual needs and preferences. If you use a lot of eye makeup or waterproof mascara, opt for a fragrance-free eye makeup remover. If you are more of a foundation-, rouge- and bronzer- kind of girl, reach for the 2 in 1 makeup removerand use it together with a cotton pad. If you have sensitive or very dry skin, gently massage a cleansing oil directly onto your dry face to dissolve your makeup.
Wash – When you’ve said bye bye to your makeup, use a face wash to get rid of the last traces of dirt and excess oils. Use a facial wash especially made for the face with the right pH-level.
Balance – neutralize the skin’s pH-level with a facial toner to make it ready for your following creams and serums.
– The result you’ll get from having a good skincare routine is not just a fresh and clear complexation, but you will also get the benefits of more glow, less visible dryness wrinkles and better effect of the rest of your skincare routine.
But seriously, how am I supposed to have time for all of this?
– I am myself a mother of two young ones so I know how hard it can be to make time for it all and especially time for myself. First of all, it isn’t as complicated and time consuming as it may sound, and second of all we are all human. The important thing isn’t that you do it perfect, as long as you do something.
Oily skin can be troublesome, especially for many young people. A small consolation may be that oily skin is said to prevent some of the wrinkles that come with age. Oily skin is characterized by a shiny T-zone (forehead, nose and chin) and for instance enlarged pores and pimples.
Be extra thorough with your cleansing routine and use a en pre-cleanser to remove all traces of makeup.
Foaming Cleansing facial wash.
A facial toner helps to balance your skin.
Cleansing. Be extra thorough with your cleansing routine if you have oily skin. Cleanse your face both in the morning and the evening, but avoid using products that risk drying out the skin. If the skin is deprived of its natural oils the sebaceous glands will react by producing even more sebum! Instead, choose products that leave the skin clean and fresh at the same time as they soothe, balance and add moisture.
Lightweight day cream with Vitamin E.Rehydrating eye gel.
Moisturising. Choose a moisturiser that fits your skin, preferably one that will add lot of moisture. Oily skin does not need a rich cream, instead opt for lighter day and night creams that can add a lot of moisture and that quickly can be absorbed by your skin. If you have very oily skin, you can try to only use a moisturising serum and skip the cream altogether.
Remove dead skin cells and unclog pores.
Treatment. Use a gentle enzyme peeling once or twice a week to remove dead skin cells, dissolve blackheads and prevent new breakouts. Enzyme peel is an exfoliating mask, without scrubbing beans, that contains AHA- and BHA-acids (salicylic acid) that have a deep cleansing effect and that will keep your skin fresh and luminous. Avoid using exfoliating products containing mechanical scrubbing beans in your face since they may damage your skin.
… is to adjust your skincare routine after the season and to apply your moisturiser more often and more liberally. We are so good at always applying hand cream to keep our hands soft, and you simply have to treat the skin in your face the same way. Try applying your moisturiser more liberally and you will see a difference.
Cleansing your skin with oil is still quite new and may feel strange to those who haven’t tried it yet. A lot of people believe that oils will make their skin go shiny, when in fact it’s a great way to both moisturise and nourish the skin, as well as giving it a beautiful glow.
How to use aCleansing oil: Apply 1-3 pumps to dry skin and gently massage until your makeup is dissolved. When you rinse off with lukewarm water, the oil will transform into a milky formula. Your skin will feel soft and refreshed, without a greasy feeling.
Cleansing oilis suitable for all skin types, including sensitive skin.
Do a deep cleansing. After you have removed all your makeup, use an enzyme peel that contains Salicylic acid to do a deep cleansing, neutralize bacteria and remove dead skin cells. Your skin will regain its former glow, and you’ll prevent future breakouts.
Chapped lips, be gone! Cold nights, lipstick, champagne and New Year’s kisses is a sure recipe for dry and chapped lips. Create a homemade lip exfoliator by mixing a tablespoon of honey with white sugar and gently massage onto your lips. Wash off and apply a thick layer of lip balm.
Give your eyes some extra attention. A soothing and rehydrating eye gel is perfect if you tend to feel a little bit puffy around your eyes the day after. Be prepared and store your eye gel in your fridge for an extra cooling sensation.
Boost with oil. Use a softening facial oil and gently massage your skin with circular motions for a couple of minutes. Your blood circulation will get going again and your skin will get some well-needed colour and glow.
Are you dreaming of a natural, golden tan in time for New Year’s Eve? Follow these three steps to get an even bronze overnight:
1. Peel. Exfoliate your skin to remove dead skin cells. Use a body scrub for your body and an enzyme peel for the sensitive skin in your face. Be thorough and pay extra attention to your knees and elbows that tend to be dry. 2. Moisturise. Make sure to really saturate your skin, and be careful not to miss any parts. Dry skin tends to soak up more bronzing product which can give you an uneven result. 3. Even out. The secret behind an even result is to take your time and massage the product into your skin. If you’re applying bronzer to your face, remember to fade out the colour around your hair line, brows, neck and ears.
Wash your hands repeatedly when you are done to avoid stains on hands, and don’t forget your cuticles and nails. Wait a few minutes before you get dressed, and make sure to use dark clothes that won’t suffer from discolouration. Magic!
Hand cream.The best trick to remember to use hand cream is to keep it nearby the bed. A thick layer of cream and some extra on the cuticles will take good care of your hands during the night.
Cotton gloves. Cover your well-moisturised hands with cotton gloves during the night. This will lock in the moisture and work as a caring treatment throughout the night. You can find simple cotton gloves at the pharmacy.
A great book. I try to read a couple of pages every night, that is if I don’t fall asleep during the first page… Right now I’m reading “Sthlm Delete” by Jens Lapidus.
Lip balm. During the winter I always apply a thick layer of lip balm right before bed. Right now I use one from Decubal. Perfect for chapped lips!