Purifying Mud Mask – launching our newest family member

 

 

“Finally, it’s time for us to launch our big spring news exclusively here on emmas.com – Emma S. purifying mud mask. A clay mask we have been developing for quite some time as we wanted to create a face mask that not only draws dirt and impurities from the pores but also adds moisture and gives lustre. The skin should not feel tight and dry after use, but clean, fresh and soft. We have also added a light reflecting pigment that gives your skin a direct wow effect after use. Simply put, the clay mask 2.0.” – Emma

What is it?

Emma S. purifying mud mask is a deep cleansing face mask that in just ten minutes makes your skin clean, fresh and radiant.

How does purifying mud mask work?

  • Deep cleansing. Kaolin clay and activated Bamboo Charcoal deeply cleanse your skin by drawing out dirt from the pores and absorbing impurities and sebum from the skin surface.
  • Adds and binds moisture. Contains Glycerine and Oat Lipids which soften and moisturise, and Niacinamide (vitamin B3) that strengthens the skin barrier.
  • Calming. Oat lipids and Allantoin soothe the skin by improving its barrier. Have anti-irritating and soothing properties.
  • Radiance. A luminous pigment directly gives your skin a nice glow.
  • Nourishing. Contains a mineral complex with Zink and Magnesium that fight fatigue and stimulate hydration. The ingredients also has nourishing properties.

Who is it suitable for?

Purifying mud mask is suitable for most skin types and all ages.

Especially good for normal, combination or oily skin. The mask contains moisturising, softening and soothing ingredients such as Glycerine, Niacinamide (vitamin B3), Oat lipids and Allantoin which makes it suitable also for you with more dry and sensitive skin. 

How do I use purifying mud mask?

Apply evenly on clean, dry skin. Avoid the eye area. Leave on for 5-10 minutes and gently rinse off with lukewarm water. Recommended use 1-2 times a week if you have normal/oily skin and once a week if you have more dry skin.

How do I combine it with my other Emma S. products?

You can combine purifying mud mask with other Emma S. products. If you were to use all products below, we recommend using them in this order:

Makeup remover / pre-cleanser, facial wash, purifying mud mask, toner, niacinamide formula, serum, eye cream, day cream/night cream/night mask.

Good to know

  • Vegan
  • Recyclable

How does Treatment Niacinamide Formula work?

Less visible pores, a more even skin tone, a stronger skin barrier and altogether a more fresh and clear skin complexion. It almost sounds too good to be true. So how does the new Emma S. treatment niacinamide formula actually work?

Less visible pores
Visibly minimizes the appearance of enlarged pores by regulating the skin’s oil production and reducing the occurrence of clogged pores.

A more even skin tone
Brightens and evens out irregular pigmentation by preventing the transport of melanin (dark pigmentation) to the top layer of your skin.

Less irritation and redness
By strengthening the skin barrier, it makes the skin more resistant, which counteracts redness and makes the skin less sensitive to irritation.

Improved moisture balance
A stronger barrier also helps to “lock in” and keep the water/moisture in your skin.

 Less fine lines
Boosts the skin’s production of collagen and elastin which smooths the skin surface, fine lines and wrinkles.

Prevents spots and blemishes
By regulating the skin’s oil production, treatment niacinamide formula also counteracts the occurrence of spots and blemishes.

Independent effect studies – before- and after pictures

In addition to all the studies made on the individual ingredients, we also conducted independent effect studies on our unique formula. The studies showed a significant reduction of visible pores, an improved barrier function, a regulated sebum level, reduced redness and a more even skin tone. Below are some of the results after using the Emma S. treatment niacinamide formula morning and evening for 4 weeks.

before and after picture of treatment niacinamide formulaTest person 1. Red spots show enlarged pores, green spots small pores.

before and after picture of treatment niacinamide formula, testing person 2  Test person 2. Red spots show enlarged pores, green spots small pores.

before and after treatment niacinamide formula emma s.Test person 3. Dark areas show excessive sebum on skin’s surface.

before and after picture of treatment niacinamide formula, testing person 3Test person 4. Dark areas show excessive sebum on skin’s surface.


Why should I use a Cleansing oil?

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Cleansing your skin with oil is still quite new and may feel strange to those who haven’t tried it yet. A lot of people believe that oils will make their skin go shiny, when in fact it’s a great way to both moisturise and nourish the skin, as well as giving it a beautiful glow.

How to use a Cleansing oilApply 1-3 pumps to dry skin and gently massage until your makeup is dissolved. When you rinse off with lukewarm water, the oil will transform into a milky formula. Your skin will feel soft and refreshed, without a greasy feeling.

Cleansing oil is suitable for all skin types, including sensitive skin.