Treatment Super Balm – Beauty Hacks

“Our treatment super balm is a rich, softening balm with oils from Oat, Shea fruit and Canola that I use liberally on lips, cuticles and other dry spots. It calms and moisturizes and has a delicate aroma of natural Vanilla. I keep a tube in my handbag, one at the office and one by my night stand and apply a little bit here and there whenever needed. Also, it provides just the right amount of shine to use as a natural-looking lip gloss.”

Beauty Hack – Dry Hands

If you have dry hands, this at-home remedy will do the trick. Just before bed, apply treatment super balm liberally onto hands, put on a pair of thin cotton gloves (which you can find at any drugstore) and sleep with them on. Your hands will feel like new in the morning.

Beauty Hack – Chapped Lips

This is the perfect quick-fix if you, like me, tend to get dry and chapped lips as soon as the temperature outside drops. Start by applying a thin layer of treatment enzyme peel alongside your lips. Let sit for about 30 seconds and then rinse off carefully with lukewarm water. Apply a thick layer of treatment super balm. Voila! All smooth again.

Beauty Hack – Polished Cuticles

To achieve a successful manicure from the comfort of your own sofa, you first need to attend to your cuticles. Apply treatment enzyme peel onto every fingernail. Let sit for about 60 seconds (or a little more) and then wash your hands with lukewarm water. Pat your hands dry and massage a little bit of treatment super balm onto every cuticle. Let sink in and then apply your favourite shade of nail polish.

Read more and shop treatment super balm here


Emma about the new exclusive line Ultimate

Emma, how come you wanted to create a new series for more mature skin?
The skin really changes with age, and now that I am approaching my 50s I clearly notice that my skin has different needs from when I was in my 30s and 40s. When we started to develop our new anti-ageing series three years ago, we first wanted to understand what is really happening to our skin around 50 and up, and create a unique series that targets precisely these problems.

Why do you need to change your skincare products with age?
You age constantly, and that of course includes your skin. The level of collagen actually starts to drop when you are around 25 years old, so it’s not surprising that your skin has different needs when you hit your 50s compared to when you are younger.

The ultimate series includes a day cream, a night cream, a serum and an eye cream.

What happens to our skin as we approach our 50s?
Except the fact that we get more fine lines and wrinkles, I also notice that my skin is both thinner and more sensitive, and it doesn’t recover as quickly as it used to. Our genes and lifestyle play a big role in how our skin ages. That means your diet, exercise and sleeping habits. Besides these two factors your skin is also affected by the hormonal changes that normally occurs around 50. The skin cell renewal process is slowed down and the natural levels of collagen and moisture go down as well. It was precisely these two problems we wanted to attack with the new series.

Tell us more about the series.
Ultimate includes unique formulations with several bioactive ingredients specifically selected to help mature skin by repairing, strengthening, smoothing and boosting with moisture. An ingredient I like to talk a little bit extra about is Getania. It is extracted from an ayurvedic herb, and it blurs the appearance of vertical lines and smooths the skin by improving cell regeneration. It strengthens the skin and reduces the visibility of vertical lines. The series also includes Vitamin A-derivate, low molecular Hyaluronic acid and extract from brown algae that improves the skin tone and texture.

What is the difference between ageless and ultimate?
We recommend ageless from around 30+ and ultimate from 50+ when your skin needs even more potent products. Ultimate has a higher content of the anti-ageing Vitamin A, peptides that work against irregular pigmentation and a low molecular Hyaluronic acid that penetrates the skin and adds and binds moisture. As I mentioned before, Ultimate also contains Getania that works against the vertical lines that tends gets more visible with age. The ultimate series also has a creamier texture as a more mature skin often needs more moisture.

Tell us about the packaging and the fragrance.
Ultimate has a fresh and soothing scent with notes of Tea, Ginger, Lemon, Peach and Sandalwood. The packages are stylish and have hygienic vacuum pumps and windows, so that you easily can see how much cream is left. The lids of the day- and night creams also have different colours so that you won’t have to run and get your reading glasses every time you are looking for the right cream.

You have also done independent studies on the finished products, tell us more.
Ihas been very important to me to conduct independent studies on each of the four ultimate products. Therefore, we chose to conduct individual studies on all four products at the internationally renowned test institute Pro-Derm in Germany. The studies showed, among other things, a significant improvement in moisture content and skin cell renewal in the treated area compared to the untreated.

Read more and shop ultimate here.


How to never take a bad picture again

Not all people like being photographed. Many people I know feel uncomfortable, insecure and doesn’t know how to act as soon as a camera enters the room. They shy away and mumble something about “never looking good in pictures”. When I was working as a model I learned some great tricks that everybody can use to take a good-looking photo. You don’t have to be a model to succeed. These are my best tips for a good picture:

Lighting is key.
It may sound simple, but it does a lot for the picture. No one, not even top models, looks good when the lighting is bad. Avoid backlight and sharp lighting from above that can create strange shadows on your face. Let the natural light from the window fall on you if you are inside, because standing in front of a window with backlight almost never looks good. To photograph outside in daylight when the sun is directly overhead does also rarely serve to anyone’s advantage.

The importance of glow and some well put concealer.
Your makeup can look very different in a picture from what it does in real life. If you know that you are going to be photographed, you might want to apply some extra concealer to cover dark circles and sweep some bronzer over your cheeks and nose. A highlighter or facial oil can also be applied on the cheekbones to add extra glow.

Photo 1: Emma Sjöberg & Karen Mulder for ELLE Japão, 1993.

Do you have a sweet side?
A German photographer once told me that the right side of my face is my “chokoladenseite” (chocolate side) and I have noticed that I tend to like pictures where I show more of my right side a little bit better. Try looking at yourself in front of a mirror to discover your sweet side.


Adjust your chin.
A small adjustment of your chin, up or down, can often make a big difference.

Strike a (natural) pose.
A lot of people don’t know what to do with their arms and hands. Learn a few natural poses like putting your hands in your pockets, crossing your arms or just letting them hand relaxed. Avoid putting your hands on your side too often, as it often looks quite posing and fake.

Photo: Tobias Lundkvist for Damernas Värld

Laugh and think about something that makes you happy.
A fake smile is often given away by your eyes. Think about someone or something that makes you happy to bring out a natural smile from within. Being yourself and avoiding freezing in front of the camera often results in the best pictures.