”It’s a real thirst quencher for your skin”

The new moisturising series is here! Tell us, why did you decide to redo the series?

– I have always been nerdily interested in skincare and ingredients and I always pay attention to what’s happening in the business. The last few years a lot of new and exciting hydrating ingredients have popped up and that is why we have chosen to redo the moisturising series. The new series has brand new formulas, packaging and textures.

What is new with the series?

– For example, we have loaded the new series with low molecular Hyaluronic acid, a 3-step moisturising system called Trimoist that hydrates both immediately and long-term, more protective Antioxidants and also a sunscreen in the day cream.

What is special with low molecular Hyaluronic acid and Antioxidants?

– Low molecular Hyaluronic acid (which you can find in all four products) works deeper in the skin and binds moisture. The new serum also has two sizes of molecules that bind moisture on two different levels of the skin. Antioxidants are great for protecting the skin against free radicals that come from e.g. pollution, UV-light or emissions.

Who should use the series?

– The series is suitable for all ages and skin types, and of course for both men and women. After all, everybody needs a great moisturiser.

You have also had all the products undergo independent studies at a testing institute. Tell us more.

– For us it is very important to conduct independent studies so that we can measure the effects of the finished products, and not just the ingredients included. We’ve seen some great results where the studies show that you after three weeks of use have strengthened your skin barrier and improved the moisture balance significantly.

How will you use the products this summer?

– The new moisturising series is perfect to use during the summer if I don’t want something active every day (I usually use the ultimates series). We have added a sunscreen in the day cream which is something I have missed… moisturising serum is a real thirst quencher after a day in the sun! I also keep my eye gel in the fridge for an extra cooling and de-puffing effect in the morning.

What is your number one summer tip for healthy skin? 

– That’s a hard one. But I have to say use a day cream with sunscreen. And keep an eye gel on the nightstand to boost the delicate eye area with extra moisture every night. Other than that, my best beauty tip is always to exercise! It gives both me and my skin energy and glow.


Why is it so important to cleanse your skin?

We asked Carolina Öberg, licensed skincare therapist, about why it is so important to have a good cleansing routine.

– A good daily cleansing routine is the foundation for beautiful skin. With daily cleansing, I mean both morning and evening, and preferably in at least three steps in the evening.

But why is it so important to do it? 

– Let’s take a look on what can end up on your face on a daily basis; sunscreen, primer, makeup, dirt, exhaust gases, pollutants, sweat, bacteria… The list can be long. Makeup products today is better than ever and can be tough to remove. All of these things pile up on your face and will eventually build up a layer. This layer does not only clog your pores (which can lead to unflattering blemishes and blackheads), but will also block you skin and make it impossible for all your yummy serums, moisturisers and luxurious face masks to penetrate the skin and work their magic.

– The skin is also a super important part of your immune system where the outer layer has a so called “acid mantle” consisting of fats and lipids with a natural acidic pH-level. This acidic environment works as a great protection against bacteria since the microorganisms don’t like this acidity.

Can’t I just use good old soap and water?

– If you treat your skin poorly and e.g. use a regular hand soap with a high pH-value you will disrupt the skins natural pH-balance. This can both make your skin dry as well as lower the immune protection which can lead to a reactive and sensitive skin.

Why should I cleanse my skin?

So, how should I cleanse my skin for an A+?

– To get perfectly clean skin (and save up on laundry from makeup dirty towels) I always recommend following a three-step routine:

  1. Remove makeup – If you use makeup you should always start with an effective makeup remover. Choose a remover that suits your individual needs and preferences. If you use a lot of eye makeup or waterproof mascara, opt for a fragrance-free eye makeup remover. If you are more of a foundation-, rouge- and bronzer- kind of girl, reach for the 2 in 1 makeup remover and use it together with a cotton pad. If you have sensitive or very dry skin, gently massage melting cleansing balm or cleansing oil directly onto your dry face to dissolve your makeup.
  2. Wash – When you’ve said bye-bye to your makeup, use a face wash to get rid of the last traces of dirt and excess oils. Use a facial wash especially for the face with the right pH-level.
  3. Balance – neutralize the skin’s pH-level with a facial toner to make it ready for your following creams and serums.

– The result you’ll get from having a good skincare routine is not just a fresh and clear complexation, but you will also get the benefits of more glow, less visible dryness wrinkles and better effect of the rest of your skincare routine.

But seriously, how am I supposed to have time for all of this?

– I am myself a mother of two young ones so I know how hard it can be to make time for it all and especially time for myself. First of all, it isn’t as complicated and time consuming as it may sound, and second of all we are all human. The important thing isn’t that you do it perfect, as long as you do something.

Find your cleansing-routine here.

 

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Under-eye bags – not my favourite kind of luggage


Under-eye bags are not fun. Sometimes when I wake up, they’re just there like small, annoying, fluffy pillows. It’s not always clear why they’ve decided to pay me a visit, but it can be anything from lack of sleep (or actually too much sleep), dehydration or the wrong kind of food. I have also understood that my bags are genetic (thanks, dad!) and that I just have to come to terms with the fact that they will pay me a visit from time to time. Nevertheless, even if you may not be able to fully get rid of the under-eye bags, there are a few tricks that reduce their visibility. These are my favourites:

  1. An old housewife trick is to keep two bags of chamomile tea in your refrigerator. Place the cold tea bags under your eyes and let sit for 5-10 minutes. The tannic acid in the tea is said to have a contracting effect on the blood vessels and to counteract puffiness.
  2. Get some fresh air! Go outside for a 30 minute power walk or run. This usually gets the circulation going and lessens the puffiness under your eyes.
  3. If I have indulged a little too much in the wrong kind of food or drinks, the only way to go is to start fresh. Drink a lot of water, eat clean food and avoid alcohol and salt.
  4. If you come home late and you know you won’t be able to get enough sleep, make sure you drink two tall glasses of water before going to It will help you prevent tired eyes in the morning.

Extra help for tired eyes:

  • Ultimate eye cream – includes the ingredient Eyeliss which prevents puffiness and reduces dark circles under the eyes by strengthening the capillaries in the thin area around the eyes.
  • Ageless eye cream – includes the ingredient Adipoless which reduces dark circles under the eyes
  • Moisturising eye gel – includes cooling Caffeine which has a light tightening effect that reduces puffiness. Store in the refrigerator for an extra cooling effect.

A summer of great skin awaits you


Boost with moisture – all day
My skin often feels dry after a day of sun and sea water. To avoid that tight feeling, I always bring my moisturising facial mist to the beach. It instantly refreshes and moisturises the skin with extracts from Peach Leaf, Raspberry and Cucumber.

Multifunctional SPF
You no longer have to choose between good sun protection or great looking skin. There are a lot of new high tech SPFs on the market that combines high protection with both color and caring ingredients. This one from Dr Dennis Gross contains SPF40 which protects against both UVA and UVB radiation, evens out the skin tone and gives it a nice, healthy glow. 

Keep you Overnight Mask in the fridge
If you still end up with a sunburn, try to rehydrate your skin properly and help it to recover. Treatment overnight repair mask is a repairing night mask which through independent studies has been shown to improve skin cell rejuvenation, at the same time as it softens and calms the skin. Store your Overnight Mask in the fridge during warm summer days for an extra cooling effect.

Double cleanse
When it comes to keeping my skin fresh, cleansing is always my A, B and C. Sunscreen and sweat can make my skin feel clogged and impure, so to make sure I get rid of it all I like to cleanse my skin in two steps. I use my foaming cleansing facial wash to work up a nice lather and wash my face, after that I sweep a facial toner over face and neck, to get the last traces of product and restore the skin’s pH-balance.

Don’t forget your lips!
Your lips are very delicate and needs protection from the sun just as much as any other part of your body – if not more. A sun stick or a lip gloss with SPF is a great way to both moisturise and prevent chapped and dry lips. 

Amp up your Antioxidants
Antioxidants are key during summer, and there are tons of ways to work them into your routine. Our moisturising serum contains both Antioxidants, which protects the skin from free radicals and premature skin ageing, and Hyaluronic acid, which boosts your skin with well-needed moisture. Don’t forget to fill up on antioxidants from the inside as well. My favorite sources during summer are blackberries, raspberries and blueberries.

Image berries: @louiseestwall 

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Emma’s Picks for Oily Skin

Oily skin can be troublesome, especially for many young people. A small consolation may be that oily skin is said to prevent some of the wrinkles that come with age. Oily skin is characterized by a shiny T-zone (forehead, nose and chin) and for instance enlarged pores and pimples.

Cleansing-fet-hyBe extra thorough with your cleansing routine and use a en pre-cleanser to remove all traces of makeup.

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Foaming Cleansing facial wash.

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A facial toner helps to balance your skin.

Cleansing. Be extra thorough with your cleansing routine if you have oily skin. Cleanse your face both in the morning and the evening, but avoid using products that risk drying out the skin. If the skin is deprived of its natural oils the sebaceous glands will react by producing even more sebum! Instead, choose products that leave the skin clean and fresh at the same time as they soothe, balance and add moisture.

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Lightweight day cream with Vitamin E.EmmaS-Hydration-fet-hy-eye-gelRehydrating eye gel.

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Lightweight serum.

MoisturisingChoose a moisturiser that fits your skin, preferably one that will add lot of moisture. Oily skin does not need a rich cream, instead opt for lighter day and night creams that can add a lot of moisture and that quickly can be absorbed by your skin. If you have very oily skin, you can try to only use a moisturising serum and skip the cream altogether.

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Remove dead skin cells and unclog pores.

TreatmentUse a gentle enzyme peeling once or twice a week to remove dead skin cells, dissolve blackheads and prevent new breakouts. Enzyme peel is an exfoliating mask, without scrubbing beans, that contains AHA- and BHA-acids (salicylic acid) that have a deep cleansing effect and that will keep your skin fresh and luminous. Avoid using exfoliating products containing mechanical scrubbing beans in your face since they may damage your skin.


My cleansing routine

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Cleansing is the key to keep my skin glowing. I have combination skin, and it immediately shows on my skin if I have been careless with my cleansing. This is what my daily routine looks like:

1. Wash. I always cleanse my face in the morning. Either with a foaming facial soap or by wiping it clean with a facial toner. This removes whatever is left of the night cream and refreshes my skin.

2. Remove. In the evening, I start by removing all makeup using one or two makeup removers (depending on what mascara I’ve used). I like using cotton pads to make sure I remove everything. After all makeup is gone, I finish with a toner or a foaming soap.

3. Peel. At least once a week I do an enzyme exfoliation to remove dead skin cells, prevent blemishes and give the skin extra glow.

Emma

Shop Cleansing products here »


How to get a natural (fake) tan overnight

Are you dreaming of a natural, golden tan in time for New Year’s Eve? Follow these three steps to get an even bronze overnight:

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1. Peel. Exfoliate your skin to remove dead skin cells. Use a body scrub for your body and an enzyme peel for the sensitive skin in your face. Be thorough and pay extra attention to your knees and elbows that tend to be dry.
2. Moisturise. Make sure to really saturate your skin, and be careful not to miss any parts. Dry skin tends to soak up more bronzing product which can give you an uneven result.
3. Even out. The secret behind an even result is to take your time and massage the product into your skin. If you’re applying bronzer to your face, remember to fade out the colour around your hair line, brows, neck and ears.

Wash your hands repeatedly when you are done to avoid stains on hands, and don’t forget your cuticles and nails. Wait a few minutes before you get dressed, and make sure to use dark clothes that won’t suffer from discolouration. Magic!

Our favourite products for a natural bronze: Ageless enzyme peel, Body Scrub, Body lotionBare Minerals Faux Tan Face & Body, Clarins Radiance-Plus Golden Glow, Lancôme Flash Bronzer Night Sun


Can you eat your way to more beautiful skin?

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Sure you can. What you choose to eat can affect your skin both to the better and to the worse. The most important thing is of course to enjoy good food and eat a varied diet, but sometimes you may feel the need to boost your body with some extra antioxidants (especially this close to Christmas). Our favourite sources of antioxidants at the moment are: Beets (red, yellow or polka), Raspberries, Artichokes, Strawberries and Blueberries.


Don’t forget your makeup brushes

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If you’re having a hard time maintaining a clear complexion even though you have a good cleansing routine, there may be several hidden reasons as to why. One of them could be your makeup brushes that often hide both bacteria, dirt and excess oil that ends up on your skin. Wash them with regular shampoo and conditioner once a week and they’ll feel like new.