Purifying Mud Mask – launching our newest family member

 

 

“Finally, it’s time for us to launch our big spring news exclusively here on emmas.com – Emma S. purifying mud mask. A clay mask we have been developing for quite some time as we wanted to create a face mask that not only draws dirt and impurities from the pores but also adds moisture and gives lustre. The skin should not feel tight and dry after use, but clean, fresh and soft. We have also added a light reflecting pigment that gives your skin a direct wow effect after use. Simply put, the clay mask 2.0.” – Emma

What is it?

Emma S. purifying mud mask is a deep cleansing face mask that in just ten minutes makes your skin clean, fresh and radiant.

How does purifying mud mask work?

  • Deep cleansing. Kaolin clay and activated Bamboo Charcoal deeply cleanse your skin by drawing out dirt from the pores and absorbing impurities and sebum from the skin surface.
  • Adds and binds moisture. Contains Glycerine and Oat Lipids which soften and moisturise, and Niacinamide (vitamin B3) that strengthens the skin barrier.
  • Calming. Oat lipids and Allantoin soothe the skin by improving its barrier. Have anti-irritating and soothing properties.
  • Radiance. A luminous pigment directly gives your skin a nice glow.
  • Nourishing. Contains a mineral complex with Zink and Magnesium that fight fatigue and stimulate hydration. The ingredients also has nourishing properties.

Who is it suitable for?

Purifying mud mask is suitable for most skin types and all ages.

Especially good for normal, combination or oily skin. The mask contains moisturising, softening and soothing ingredients such as Glycerine, Niacinamide (vitamin B3), Oat lipids and Allantoin which makes it suitable also for you with more dry and sensitive skin. 

How do I use purifying mud mask?

Apply evenly on clean, dry skin. Avoid the eye area. Leave on for 5-10 minutes and gently rinse off with lukewarm water. Recommended use 1-2 times a week if you have normal/oily skin and once a week if you have more dry skin.

How do I combine it with my other Emma S. products?

You can combine purifying mud mask with other Emma S. products. If you were to use all products below, we recommend using them in this order:

Makeup remover / pre-cleanser, facial wash, purifying mud mask, toner, niacinamide formula, serum, eye cream, day cream/night cream/night mask.

Good to know

  • Vegan
  • Recyclable

”It’s a real thirst quencher for your skin”

The new moisturising series is here! Tell us, why did you decide to redo the series?

– I have always been nerdily interested in skincare and ingredients and I always pay attention to what’s happening in the business. The last few years a lot of new and exciting hydrating ingredients have popped up and that is why we have chosen to redo the moisturising series. The new series has brand new formulas, packaging and textures.

What is new with the series?

– For example, we have loaded the new series with low molecular Hyaluronic acid, a 3-step moisturising system called Trimoist that hydrates both immediately and long-term, more protective Antioxidants and also a sunscreen in the day cream.

What is special with low molecular Hyaluronic acid and Antioxidants?

– Low molecular Hyaluronic acid (which you can find in all four products) works deeper in the skin and binds moisture. The new serum also has two sizes of molecules that bind moisture on two different levels of the skin. Antioxidants are great for protecting the skin against free radicals that come from e.g. pollution, UV-light or emissions.

Who should use the series?

– The series is suitable for all ages and skin types, and of course for both men and women. After all, everybody needs a great moisturiser.

You have also had all the products undergo independent studies at a testing institute. Tell us more.

– For us it is very important to conduct independent studies so that we can measure the effects of the finished products, and not just the ingredients included. We’ve seen some great results where the studies show that you after three weeks of use have strengthened your skin barrier and improved the moisture balance significantly.

How will you use the products this summer?

– The new moisturising series is perfect to use during the summer if I don’t want something active every day (I usually use the ultimates series). We have added a sunscreen in the day cream which is something I have missed… moisturising serum is a real thirst quencher after a day in the sun! I also keep my eye gel in the fridge for an extra cooling and de-puffing effect in the morning.

What is your number one summer tip for healthy skin? 

– That’s a hard one. But I have to say use a day cream with sunscreen. And keep an eye gel on the nightstand to boost the delicate eye area with extra moisture every night. Other than that, my best beauty tip is always to exercise! It gives both me and my skin energy and glow.


Why is it so important to cleanse your skin?

We asked Carolina Öberg, licensed skincare therapist, about why it is so important to have a good cleansing routine.

– A good daily cleansing routine is the foundation for beautiful skin. With daily cleansing, I mean both morning and evening, and preferably in at least three steps in the evening.

But why is it so important to do it? 

– Let’s take a look on what can end up on your face on a daily basis; sunscreen, primer, makeup, dirt, exhaust gases, pollutants, sweat, bacteria… The list can be long. Makeup products today is better than ever and can be tough to remove. All of these things pile up on your face and will eventually build up a layer. This layer does not only clog your pores (which can lead to unflattering blemishes and blackheads), but will also block you skin and make it impossible for all your yummy serums, moisturisers and luxurious face masks to penetrate the skin and work their magic.

– The skin is also a super important part of your immune system where the outer layer has a so called “acid mantle” consisting of fats and lipids with a natural acidic pH-level. This acidic environment works as a great protection against bacteria since the microorganisms don’t like this acidity.

Can’t I just use good old soap and water?

– If you treat your skin poorly and e.g. use a regular hand soap with a high pH-value you will disrupt the skins natural pH-balance. This can both make your skin dry as well as lower the immune protection which can lead to a reactive and sensitive skin.

Why should I cleanse my skin?

So, how should I cleanse my skin for an A+?

– To get perfectly clean skin (and save up on laundry from makeup dirty towels) I always recommend following a three-step routine:

  1. Remove makeup – If you use makeup you should always start with an effective makeup remover. Choose a remover that suits your individual needs and preferences. If you use a lot of eye makeup or waterproof mascara, opt for a fragrance-free eye makeup remover. If you are more of a foundation-, rouge- and bronzer- kind of girl, reach for the 2 in 1 makeup remover and use it together with a cotton pad. If you have sensitive or very dry skin, gently massage melting cleansing balm or cleansing oil directly onto your dry face to dissolve your makeup.
  2. Wash – When you’ve said bye-bye to your makeup, use a face wash to get rid of the last traces of dirt and excess oils. Use a facial wash especially for the face with the right pH-level.
  3. Balance – neutralize the skin’s pH-level with a facial toner to make it ready for your following creams and serums.

– The result you’ll get from having a good skincare routine is not just a fresh and clear complexation, but you will also get the benefits of more glow, less visible dryness wrinkles and better effect of the rest of your skincare routine.

But seriously, how am I supposed to have time for all of this?

– I am myself a mother of two young ones so I know how hard it can be to make time for it all and especially time for myself. First of all, it isn’t as complicated and time consuming as it may sound, and second of all we are all human. The important thing isn’t that you do it perfect, as long as you do something.

Find your cleansing-routine here.

 

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Meet the Team: Rana Said, Product Development

Rana (30 years, chemist engineer) has been working with our product development for the past 3 years. She ensures that new ideas are brought to their final destination – your bathroom shelf. We asked her about beauty obsessions, ingredient trends and the best skincare tips when pregnant.

– I have always liked beauty in the form of makeup and hair care, but my interest in skincare grew when I discovered pharmaceutical skincare and grew even more when I was studying chemistry which gave me a completely different understanding of how it actually works.

At Emma S. I work with everything that has to do with product development together with Emma. The best part of my job is searching for new ingredients and always looking for opportunities to develop even better products. It is so much fun to really dive into the studies conducted on our products and see how an idea eventually turns into a finished product.

What kind of current ingredient trends do you see and what do you think will be the next big thing?
– Niacinamide (vitamin B3) has been seen in many products and I think it will continue to be popular in 2020. It is really effective and works for almost everyone. I also believe that the interest in vitamins in all its forms – vitamins A and C, encapsulated vitamins and vitamin F (fatty acids) will continue to trend.

Emma S.

What are the latest additions in your own skincare routine?
– Oils! Since I became pregnant, I have started applying a softening oil to my belly every day. If I’m going for a workout and need a smaller product in my bag, I usually bring Emma S. sensitive facial oil which works great to use on a pregnant belly.

What is your beauty obsession?
– Throughout the years I have probably spent the most time on my hair, but right now it is a little bit of everything. Before I became pregnant, I neglected my body a bit, but now I try to really incorporate body care in my daily routine and use a dry brush, body oil and a hydrating body lotion.

What do you always carry with you when you travel?
– Cotton pads, facial cleanser, treatment overnight repair mask and a day cream. I always also HAVE to bring a blow dryer or other heating tools since the ones at the hotel are usually can’t handle my curly hair.

What product can you not live without?
– Eyebrow pen! Preferably this one.

What is your best quick-fix product?
– I have several! A lipstick in a nice colour can save many grey days, if I don’t have dry shampoo I apply cocoa to the scalp (note: recommended for brunettes only) and if my mascara is almost out I place it in a glass of hot water to dissolve whatever has dried up.

What are your best skincare tips?
– To use a facial cleanser every evening and a face mask a few times a week.  My best tip for the body would be a scrub glove. In the Middle East you use something called “Kese” – translates to “bag” which is a great product to help exfoliate your body.

Best party tip?
– The picture above is from my wedding, I am not usually that glammed up for a regular party, haha. But I think false lashes and a blow-dry are the best ways to transform a regular look into a party look.

What is your…
… Favourite Emma S. product: Emma S. treatment enzyme peel
… Favourite destination: Sardinia: beautiful beaches in Europe
… Best place in Stockholm: Djurgården in Stockholm, it is gorgeous during all seasons.
… Life motto: Everything has a solution.


How does Treatment Niacinamide Formula work?

Less visible pores, a more even skin tone, a stronger skin barrier and altogether a more fresh and clear skin complexion. It almost sounds too good to be true. So how does the new Emma S. treatment niacinamide formula actually work?

Less visible pores
Visibly minimizes the appearance of enlarged pores by regulating the skin’s oil production and reducing the occurrence of clogged pores.

A more even skin tone
Brightens and evens out irregular pigmentation by preventing the transport of melanin (dark pigmentation) to the top layer of your skin.

Less irritation and redness
By strengthening the skin barrier, it makes the skin more resistant, which counteracts redness and makes the skin less sensitive to irritation.

Improved moisture balance
A stronger barrier also helps to “lock in” and keep the water/moisture in your skin.

 Less fine lines
Boosts the skin’s production of collagen and elastin which smooths the skin surface, fine lines and wrinkles.

Prevents spots and blemishes
By regulating the skin’s oil production, treatment niacinamide formula also counteracts the occurrence of spots and blemishes.

Independent effect studies – before- and after pictures

In addition to all the studies made on the individual ingredients, we also conducted independent effect studies on our unique formula. The studies showed a significant reduction of visible pores, an improved barrier function, a regulated sebum level, reduced redness and a more even skin tone. Below are some of the results after using the Emma S. treatment niacinamide formula morning and evening for 4 weeks.

before and after picture of treatment niacinamide formulaTest person 1. Red spots show enlarged pores, green spots small pores.

before and after picture of treatment niacinamide formula, testing person 2  Test person 2. Red spots show enlarged pores, green spots small pores.

before and after treatment niacinamide formula emma s.Test person 3. Dark areas show excessive sebum on skin’s surface.

before and after picture of treatment niacinamide formula, testing person 3Test person 4. Dark areas show excessive sebum on skin’s surface.


Under-eye bags – not my favourite kind of luggage


Under-eye bags are not fun. Sometimes when I wake up, they’re just there like small, annoying, fluffy pillows. It’s not always clear why they’ve decided to pay me a visit, but it can be anything from lack of sleep (or actually too much sleep), dehydration or the wrong kind of food. I have also understood that my bags are genetic (thanks, dad!) and that I just have to come to terms with the fact that they will pay me a visit from time to time. Nevertheless, even if you may not be able to fully get rid of the under-eye bags, there are a few tricks that reduce their visibility. These are my favourites:

  1. An old housewife trick is to keep two bags of chamomile tea in your refrigerator. Place the cold tea bags under your eyes and let sit for 5-10 minutes. The tannic acid in the tea is said to have a contracting effect on the blood vessels and to counteract puffiness.
  2. Get some fresh air! Go outside for a 30 minute power walk or run. This usually gets the circulation going and lessens the puffiness under your eyes.
  3. If I have indulged a little too much in the wrong kind of food or drinks, the only way to go is to start fresh. Drink a lot of water, eat clean food and avoid alcohol and salt.
  4. If you come home late and you know you won’t be able to get enough sleep, make sure you drink two tall glasses of water before going to It will help you prevent tired eyes in the morning.

Extra help for tired eyes:

  • Ultimate eye cream – includes the ingredient Eyeliss which prevents puffiness and reduces dark circles under the eyes by strengthening the capillaries in the thin area around the eyes.
  • Ageless eye cream – includes the ingredient Adipoless which reduces dark circles under the eyes
  • Moisturising eye gel – includes cooling Caffeine which has a light tightening effect that reduces puffiness. Store in the refrigerator for an extra cooling effect.

Treatment Super Balm – Beauty Hacks

“Our treatment super balm is a rich, softening balm with oils from Oat, Shea fruit and Canola that I use liberally on lips, cuticles and other dry spots. It calms and moisturizes and has a delicate aroma of natural Vanilla. I keep a tube in my handbag, one at the office and one by my night stand and apply a little bit here and there whenever needed. Also, it provides just the right amount of shine to use as a natural-looking lip gloss.”

Beauty Hack – Dry Hands

If you have dry hands, this at-home remedy will do the trick. Just before bed, apply treatment super balm liberally onto hands, put on a pair of thin cotton gloves (which you can find at any drugstore) and sleep with them on. Your hands will feel like new in the morning.

Beauty Hack – Chapped Lips

This is the perfect quick-fix if you, like me, tend to get dry and chapped lips as soon as the temperature outside drops. Start by applying a thin layer of treatment enzyme peel alongside your lips. Let sit for about 30 seconds and then rinse off carefully with lukewarm water. Apply a thick layer of treatment super balm. Voila! All smooth again.

Beauty Hack – Polished Cuticles

To achieve a successful manicure from the comfort of your own sofa, you first need to attend to your cuticles. Apply treatment enzyme peel onto every fingernail. Let sit for about 60 seconds (or a little more) and then wash your hands with lukewarm water. Pat your hands dry and massage a little bit of treatment super balm onto every cuticle. Let sink in and then apply your favourite shade of nail polish.

Read more and shop treatment super balm here


Emma about the new exclusive line Ultimate

Emma, how come you wanted to create a new series for more mature skin?
The skin really changes with age, and now that I am approaching my 50s I clearly notice that my skin has different needs from when I was in my 30s and 40s. When we started to develop our new anti-ageing series three years ago, we first wanted to understand what is really happening to our skin around 50 and up, and create a unique series that targets precisely these problems.

Why do you need to change your skincare products with age?
You age constantly, and that of course includes your skin. The level of collagen actually starts to drop when you are around 25 years old, so it’s not surprising that your skin has different needs when you hit your 50s compared to when you are younger.

The ultimate series includes a day cream, a night cream, a serum and an eye cream.

What happens to our skin as we approach our 50s?
Except the fact that we get more fine lines and wrinkles, I also notice that my skin is both thinner and more sensitive, and it doesn’t recover as quickly as it used to. Our genes and lifestyle play a big role in how our skin ages. That means your diet, exercise and sleeping habits. Besides these two factors your skin is also affected by the hormonal changes that normally occurs around 50. The skin cell renewal process is slowed down and the natural levels of collagen and moisture go down as well. It was precisely these two problems we wanted to attack with the new series.

Tell us more about the series.
Ultimate includes unique formulations with several bioactive ingredients specifically selected to help mature skin by repairing, strengthening, smoothing and boosting with moisture. An ingredient I like to talk a little bit extra about is Getania. It is extracted from an ayurvedic herb, and it blurs the appearance of vertical lines and smooths the skin by improving cell regeneration. It strengthens the skin and reduces the visibility of vertical lines. The series also includes Vitamin A-derivate, low molecular Hyaluronic acid and extract from brown algae that improves the skin tone and texture.

What is the difference between ageless and ultimate?
We recommend ageless from around 30+ and ultimate from 50+ when your skin needs even more potent products. Ultimate has a higher content of the anti-ageing Vitamin A, peptides that work against irregular pigmentation and a low molecular Hyaluronic acid that penetrates the skin and adds and binds moisture. As I mentioned before, Ultimate also contains Getania that works against the vertical lines that tends gets more visible with age. The ultimate series also has a creamier texture as a more mature skin often needs more moisture.

Tell us about the packaging and the fragrance.
Ultimate has a fresh and soothing scent with notes of Tea, Ginger, Lemon, Peach and Sandalwood. The packages are stylish and have hygienic vacuum pumps and windows, so that you easily can see how much cream is left. The lids of the day- and night creams also have different colours so that you won’t have to run and get your reading glasses every time you are looking for the right cream.

You have also done independent studies on the finished products, tell us more.
Ihas been very important to me to conduct independent studies on each of the four ultimate products. Therefore, we chose to conduct individual studies on all four products at the internationally renowned test institute Pro-Derm in Germany. The studies showed, among other things, a significant improvement in moisture content and skin cell renewal in the treated area compared to the untreated.

Read more and shop ultimate here.


A summer of great skin awaits you


Boost with moisture – all day
My skin often feels dry after a day of sun and sea water. To avoid that tight feeling, I always bring my moisturising facial mist to the beach. It instantly refreshes and moisturises the skin with extracts from Peach Leaf, Raspberry and Cucumber.

Multifunctional SPF
You no longer have to choose between good sun protection or great looking skin. There are a lot of new high tech SPFs on the market that combines high protection with both color and caring ingredients. This one from Dr Dennis Gross contains SPF40 which protects against both UVA and UVB radiation, evens out the skin tone and gives it a nice, healthy glow. 

Keep you Overnight Mask in the fridge
If you still end up with a sunburn, try to rehydrate your skin properly and help it to recover. Treatment overnight repair mask is a repairing night mask which through independent studies has been shown to improve skin cell rejuvenation, at the same time as it softens and calms the skin. Store your Overnight Mask in the fridge during warm summer days for an extra cooling effect.

Double cleanse
When it comes to keeping my skin fresh, cleansing is always my A, B and C. Sunscreen and sweat can make my skin feel clogged and impure, so to make sure I get rid of it all I like to cleanse my skin in two steps. I use my foaming cleansing facial wash to work up a nice lather and wash my face, after that I sweep a facial toner over face and neck, to get the last traces of product and restore the skin’s pH-balance.

Don’t forget your lips!
Your lips are very delicate and needs protection from the sun just as much as any other part of your body – if not more. A sun stick or a lip gloss with SPF is a great way to both moisturise and prevent chapped and dry lips. 

Amp up your Antioxidants
Antioxidants are key during summer, and there are tons of ways to work them into your routine. Our moisturising serum contains both Antioxidants, which protects the skin from free radicals and premature skin ageing, and Hyaluronic acid, which boosts your skin with well-needed moisture. Don’t forget to fill up on antioxidants from the inside as well. My favorite sources during summer are blackberries, raspberries and blueberries.

Image berries: @louiseestwall 

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The efficient sleeping beauty

 

That one of the most common beauty tips out there is “sleep” is not a coincidence. It really is during the night your skin get a chance to recover from the stress caused by the day behind us. These 4 products do not only help you get those precious hours of sleep – they make them even more efficient.

  1. Treatment overnight repair mask, 39€/100ml. A repairing a rehydrating night mask, nominated as “best beauty products of the year” in both Stella & Costume Beauty Awards and Norwegian Cosmetic Awards 2018.
  2. Slip TM Pillow Case in “Pink”, 79$/queen size. It is said that cotton in your pillow soaks up the moisture and oils from your skin while you sleep. Try sleeping on a cool silk pillow that is supposed to be gentle on both skin and hair.
  3. Shut the light out with Love Stories nattmask “Rizzo“,  30€/one size.
  4. THIS WORKS Deep Sleep Pillow Spray, 22€/75ml. A soothing and relaxing spray with Lavender, Chamomile and Vetiver that you spray on your pillow before bedtime. Placebo effect or not – it just works.