Purifying Mud Mask – launching our newest family member

 

 

“Finally, it’s time for us to launch our big spring news exclusively here on emmas.com – Emma S. purifying mud mask. A clay mask we have been developing for quite some time as we wanted to create a face mask that not only draws dirt and impurities from the pores but also adds moisture and gives lustre. The skin should not feel tight and dry after use, but clean, fresh and soft. We have also added a light reflecting pigment that gives your skin a direct wow effect after use. Simply put, the clay mask 2.0.” – Emma

What is it?

Emma S. purifying mud mask is a deep cleansing face mask that in just ten minutes makes your skin clean, fresh and radiant.

How does purifying mud mask work?

  • Deep cleansing. Kaolin clay and activated Bamboo Charcoal deeply cleanse your skin by drawing out dirt from the pores and absorbing impurities and sebum from the skin surface.
  • Adds and binds moisture. Contains Glycerine and Oat Lipids which soften and moisturise, and Niacinamide (vitamin B3) that strengthens the skin barrier.
  • Calming. Oat lipids and Allantoin soothe the skin by improving its barrier. Have anti-irritating and soothing properties.
  • Radiance. A luminous pigment directly gives your skin a nice glow.
  • Nourishing. Contains a mineral complex with Zink and Magnesium that fight fatigue and stimulate hydration. The ingredients also has nourishing properties.

Who is it suitable for?

Purifying mud mask is suitable for most skin types and all ages.

Especially good for normal, combination or oily skin. The mask contains moisturising, softening and soothing ingredients such as Glycerine, Niacinamide (vitamin B3), Oat lipids and Allantoin which makes it suitable also for you with more dry and sensitive skin. 

How do I use purifying mud mask?

Apply evenly on clean, dry skin. Avoid the eye area. Leave on for 5-10 minutes and gently rinse off with lukewarm water. Recommended use 1-2 times a week if you have normal/oily skin and once a week if you have more dry skin.

How do I combine it with my other Emma S. products?

You can combine purifying mud mask with other Emma S. products. If you were to use all products below, we recommend using them in this order:

Makeup remover / pre-cleanser, facial wash, purifying mud mask, toner, niacinamide formula, serum, eye cream, day cream/night cream/night mask.

Good to know

  • Vegan
  • Recyclable

Why is it so important to cleanse your skin?

We asked Carolina Öberg, licensed skincare therapist, about why it is so important to have a good cleansing routine.

– A good daily cleansing routine is the foundation for beautiful skin. With daily cleansing, I mean both morning and evening, and preferably in at least three steps in the evening.

But why is it so important to do it? 

– Let’s take a look on what can end up on your face on a daily basis; sunscreen, primer, makeup, dirt, exhaust gases, pollutants, sweat, bacteria… The list can be long. Makeup products today is better than ever and can be tough to remove. All of these things pile up on your face and will eventually build up a layer. This layer does not only clog your pores (which can lead to unflattering blemishes and blackheads), but will also block you skin and make it impossible for all your yummy serums, moisturisers and luxurious face masks to penetrate the skin and work their magic.

– The skin is also a super important part of your immune system where the outer layer has a so called “acid mantle” consisting of fats and lipids with a natural acidic pH-level. This acidic environment works as a great protection against bacteria since the microorganisms don’t like this acidity.

Can’t I just use good old soap and water?

– If you treat your skin poorly and e.g. use a regular hand soap with a high pH-value you will disrupt the skins natural pH-balance. This can both make your skin dry as well as lower the immune protection which can lead to a reactive and sensitive skin.

Why should I cleanse my skin?

So, how should I cleanse my skin for an A+?

– To get perfectly clean skin (and save up on laundry from makeup dirty towels) I always recommend following a three-step routine:

  1. Remove makeup – If you use makeup you should always start with an effective makeup remover. Choose a remover that suits your individual needs and preferences. If you use a lot of eye makeup or waterproof mascara, opt for a fragrance-free eye makeup remover. If you are more of a foundation-, rouge- and bronzer- kind of girl, reach for the 2 in 1 makeup remover and use it together with a cotton pad. If you have sensitive or very dry skin, gently massage melting cleansing balm or cleansing oil directly onto your dry face to dissolve your makeup.
  2. Wash – When you’ve said bye-bye to your makeup, use a face wash to get rid of the last traces of dirt and excess oils. Use a facial wash especially for the face with the right pH-level.
  3. Balance – neutralize the skin’s pH-level with a facial toner to make it ready for your following creams and serums.

– The result you’ll get from having a good skincare routine is not just a fresh and clear complexation, but you will also get the benefits of more glow, less visible dryness wrinkles and better effect of the rest of your skincare routine.

But seriously, how am I supposed to have time for all of this?

– I am myself a mother of two young ones so I know how hard it can be to make time for it all and especially time for myself. First of all, it isn’t as complicated and time consuming as it may sound, and second of all we are all human. The important thing isn’t that you do it perfect, as long as you do something.

Find your cleansing-routine here.

 

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Why should I use a Cleansing oil?

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Cleansing your skin with oil is still quite new and may feel strange to those who haven’t tried it yet. A lot of people believe that oils will make their skin go shiny, when in fact it’s a great way to both moisturise and nourish the skin, as well as giving it a beautiful glow.

How to use a Cleansing oilApply 1-3 pumps to dry skin and gently massage until your makeup is dissolved. When you rinse off with lukewarm water, the oil will transform into a milky formula. Your skin will feel soft and refreshed, without a greasy feeling.

Cleansing oil is suitable for all skin types, including sensitive skin.


Give your skin a fresh start after New Year’s!

Emma-nyhetsbrev-nytt-ar-2After the Holidays, your skin might not be looking its best and you are probably longing to restore some of its former lustre and suppleness. Follow these five tips to help your skin recover from the Holidays.

Remove ALL makeup. Apply eye makeup remover on a cotton pad and sweep over your eyes to remove all traces of your New Year’s Eve makeup. Repeat until there is no trace of makeup left on the cotton pad. Use a foaming facial wash or a gentle cleansing oil afterwards to remove the rest of your makeup, leaving your skin feeling clear and refreshed.

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Do a deep cleansing. After you have removed all your makeup, use an enzyme peel that contains Salicylic acid to do a deep cleansing, neutralize bacteria and remove dead skin cells. Your skin will regain its former glow, and you’ll prevent future breakouts.

Chapped lips, be gone! Cold nights, lipstick, champagne and New Year’s kisses is a sure recipe for dry and chapped lips. Create a homemade lip exfoliator by mixing a tablespoon of honey with white sugar and gently massage onto your lips. Wash off and apply a thick layer of lip balm.

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Give your eyes some extra attention. A soothing and rehydrating eye gel is perfect if you tend to feel a little bit puffy around your eyes the day after. Be prepared and store your eye gel in your fridge for an extra cooling sensation.

Boost with oil. Use a softening facial oil and gently massage your skin with circular motions for a couple of minutes. Your blood circulation will get going again and your skin will get some well-needed colour and glow.

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