Purifying Mud Mask – launching our newest family member

 

 

“Finally, it’s time for us to launch our big spring news exclusively here on emmas.com – Emma S. purifying mud mask. A clay mask we have been developing for quite some time as we wanted to create a face mask that not only draws dirt and impurities from the pores but also adds moisture and gives lustre. The skin should not feel tight and dry after use, but clean, fresh and soft. We have also added a light reflecting pigment that gives your skin a direct wow effect after use. Simply put, the clay mask 2.0.” – Emma

What is it?

Emma S. purifying mud mask is a deep cleansing face mask that in just ten minutes makes your skin clean, fresh and radiant.

How does purifying mud mask work?

  • Deep cleansing. Kaolin clay and activated Bamboo Charcoal deeply cleanse your skin by drawing out dirt from the pores and absorbing impurities and sebum from the skin surface.
  • Adds and binds moisture. Contains Glycerine and Oat Lipids which soften and moisturise, and Niacinamide (vitamin B3) that strengthens the skin barrier.
  • Calming. Oat lipids and Allantoin soothe the skin by improving its barrier. Have anti-irritating and soothing properties.
  • Radiance. A luminous pigment directly gives your skin a nice glow.
  • Nourishing. Contains a mineral complex with Zink and Magnesium that fight fatigue and stimulate hydration. The ingredients also has nourishing properties.

Who is it suitable for?

Purifying mud mask is suitable for most skin types and all ages.

Especially good for normal, combination or oily skin. The mask contains moisturising, softening and soothing ingredients such as Glycerine, Niacinamide (vitamin B3), Oat lipids and Allantoin which makes it suitable also for you with more dry and sensitive skin. 

How do I use purifying mud mask?

Apply evenly on clean, dry skin. Avoid the eye area. Leave on for 5-10 minutes and gently rinse off with lukewarm water. Recommended use 1-2 times a week if you have normal/oily skin and once a week if you have more dry skin.

How do I combine it with my other Emma S. products?

You can combine purifying mud mask with other Emma S. products. If you were to use all products below, we recommend using them in this order:

Makeup remover / pre-cleanser, facial wash, purifying mud mask, toner, niacinamide formula, serum, eye cream, day cream/night cream/night mask.

Good to know

  • Vegan
  • Recyclable

”It’s a real thirst quencher for your skin”

The new moisturising series is here! Tell us, why did you decide to redo the series?

– I have always been nerdily interested in skincare and ingredients and I always pay attention to what’s happening in the business. The last few years a lot of new and exciting hydrating ingredients have popped up and that is why we have chosen to redo the moisturising series. The new series has brand new formulas, packaging and textures.

What is new with the series?

– For example, we have loaded the new series with low molecular Hyaluronic acid, a 3-step moisturising system called Trimoist that hydrates both immediately and long-term, more protective Antioxidants and also a sunscreen in the day cream.

What is special with low molecular Hyaluronic acid and Antioxidants?

– Low molecular Hyaluronic acid (which you can find in all four products) works deeper in the skin and binds moisture. The new serum also has two sizes of molecules that bind moisture on two different levels of the skin. Antioxidants are great for protecting the skin against free radicals that come from e.g. pollution, UV-light or emissions.

Who should use the series?

– The series is suitable for all ages and skin types, and of course for both men and women. After all, everybody needs a great moisturiser.

You have also had all the products undergo independent studies at a testing institute. Tell us more.

– For us it is very important to conduct independent studies so that we can measure the effects of the finished products, and not just the ingredients included. We’ve seen some great results where the studies show that you after three weeks of use have strengthened your skin barrier and improved the moisture balance significantly.

How will you use the products this summer?

– The new moisturising series is perfect to use during the summer if I don’t want something active every day (I usually use the ultimates series). We have added a sunscreen in the day cream which is something I have missed… moisturising serum is a real thirst quencher after a day in the sun! I also keep my eye gel in the fridge for an extra cooling and de-puffing effect in the morning.

What is your number one summer tip for healthy skin? 

– That’s a hard one. But I have to say use a day cream with sunscreen. And keep an eye gel on the nightstand to boost the delicate eye area with extra moisture every night. Other than that, my best beauty tip is always to exercise! It gives both me and my skin energy and glow.


How does Treatment Niacinamide Formula work?

Less visible pores, a more even skin tone, a stronger skin barrier and altogether a more fresh and clear skin complexion. It almost sounds too good to be true. So how does the new Emma S. treatment niacinamide formula actually work?

Less visible pores
Visibly minimizes the appearance of enlarged pores by regulating the skin’s oil production and reducing the occurrence of clogged pores.

A more even skin tone
Brightens and evens out irregular pigmentation by preventing the transport of melanin (dark pigmentation) to the top layer of your skin.

Less irritation and redness
By strengthening the skin barrier, it makes the skin more resistant, which counteracts redness and makes the skin less sensitive to irritation.

Improved moisture balance
A stronger barrier also helps to “lock in” and keep the water/moisture in your skin.

 Less fine lines
Boosts the skin’s production of collagen and elastin which smooths the skin surface, fine lines and wrinkles.

Prevents spots and blemishes
By regulating the skin’s oil production, treatment niacinamide formula also counteracts the occurrence of spots and blemishes.

Independent effect studies – before- and after pictures

In addition to all the studies made on the individual ingredients, we also conducted independent effect studies on our unique formula. The studies showed a significant reduction of visible pores, an improved barrier function, a regulated sebum level, reduced redness and a more even skin tone. Below are some of the results after using the Emma S. treatment niacinamide formula morning and evening for 4 weeks.

before and after picture of treatment niacinamide formulaTest person 1. Red spots show enlarged pores, green spots small pores.

before and after picture of treatment niacinamide formula, testing person 2  Test person 2. Red spots show enlarged pores, green spots small pores.

before and after treatment niacinamide formula emma s.Test person 3. Dark areas show excessive sebum on skin’s surface.

before and after picture of treatment niacinamide formula, testing person 3Test person 4. Dark areas show excessive sebum on skin’s surface.


Emma about the new exclusive line Ultimate

Emma, how come you wanted to create a new series for more mature skin?
The skin really changes with age, and now that I am approaching my 50s I clearly notice that my skin has different needs from when I was in my 30s and 40s. When we started to develop our new anti-ageing series three years ago, we first wanted to understand what is really happening to our skin around 50 and up, and create a unique series that targets precisely these problems.

Why do you need to change your skincare products with age?
You age constantly, and that of course includes your skin. The level of collagen actually starts to drop when you are around 25 years old, so it’s not surprising that your skin has different needs when you hit your 50s compared to when you are younger.

The ultimate series includes a day cream, a night cream, a serum and an eye cream.

What happens to our skin as we approach our 50s?
Except the fact that we get more fine lines and wrinkles, I also notice that my skin is both thinner and more sensitive, and it doesn’t recover as quickly as it used to. Our genes and lifestyle play a big role in how our skin ages. That means your diet, exercise and sleeping habits. Besides these two factors your skin is also affected by the hormonal changes that normally occurs around 50. The skin cell renewal process is slowed down and the natural levels of collagen and moisture go down as well. It was precisely these two problems we wanted to attack with the new series.

Tell us more about the series.
Ultimate includes unique formulations with several bioactive ingredients specifically selected to help mature skin by repairing, strengthening, smoothing and boosting with moisture. An ingredient I like to talk a little bit extra about is Getania. It is extracted from an ayurvedic herb, and it blurs the appearance of vertical lines and smooths the skin by improving cell regeneration. It strengthens the skin and reduces the visibility of vertical lines. The series also includes Vitamin A-derivate, low molecular Hyaluronic acid and extract from brown algae that improves the skin tone and texture.

What is the difference between ageless and ultimate?
We recommend ageless from around 30+ and ultimate from 50+ when your skin needs even more potent products. Ultimate has a higher content of the anti-ageing Vitamin A, peptides that work against irregular pigmentation and a low molecular Hyaluronic acid that penetrates the skin and adds and binds moisture. As I mentioned before, Ultimate also contains Getania that works against the vertical lines that tends gets more visible with age. The ultimate series also has a creamier texture as a more mature skin often needs more moisture.

Tell us about the packaging and the fragrance.
Ultimate has a fresh and soothing scent with notes of Tea, Ginger, Lemon, Peach and Sandalwood. The packages are stylish and have hygienic vacuum pumps and windows, so that you easily can see how much cream is left. The lids of the day- and night creams also have different colours so that you won’t have to run and get your reading glasses every time you are looking for the right cream.

You have also done independent studies on the finished products, tell us more.
Ihas been very important to me to conduct independent studies on each of the four ultimate products. Therefore, we chose to conduct individual studies on all four products at the internationally renowned test institute Pro-Derm in Germany. The studies showed, among other things, a significant improvement in moisture content and skin cell renewal in the treated area compared to the untreated.

Read more and shop ultimate here.


Find the right foundation for your skin type

“If I only got to use one makeup product for the rest of my life it would be a really good foundation. A good foundation creates a smooth and healthy complexion, erase flaws and magically gives your skin a new glow. The trick is to is to find the right foundation for your skin type. And don’t forget to prime with a great day cream well-suited for your skin to create the perfect base.” 

foundation2Combined skin
Look for a foundation that is creamy without being too oily. A mineral powder can work wonders on combined skin since it evens out the skin tone without making the skin lose any of its lustre.
Ageless Day Cream SPF15 
1. Laura Mercier Mineral Foundation
2. She Umemura Light Bulb Foundation

vilken-foundation-passar-vilken-hudtyp-v22

Oily skin
Avoid foundations with a lot of oils in it and aim for a matte powder foundation. Another tip is to always keep blotting papers in your hand bag to absorb shine from your t-zone during the day.
Moisturising Day Cream
1. Bare Minerals Matte Mineral Foundation
2. Laura Mercier Tinted Moisturizer – Oil Free

vilken-foundation-passar-vilken-hudtyp-v23Dry skin
Use a foundation that provides both colour and rehydration, and look for a sort with some extra shimmer or glow added to it to brighten up your skin. Choose one with a light, fluid texture that is easy to apply and doesn’t build up on any dry spots or wrinkles.
Sensitive Day Cream
1. Dior Nude Air Foundation
2. Lumene Nude Perfection Glow Foundation

vilken-foundation-passar-vilken-hudtyp-v24Sensitive skin
If you have sensitive skin – look for a foundation that is fragrance free and allergy tested. A mineral powder with nourishing properties can be good option, but skip the anti-ageing ingredients since they can often irritate sensitive skin.
Sensitive Day Cream
7. Bare Minerals Complexion Rescue 

8. Idun Norrsken Pure Mineral Illuminating Foundation


My cleansing routine

emma-wiklund-blogg
Cleansing is the key to keep my skin glowing. I have combination skin, and it immediately shows on my skin if I have been careless with my cleansing. This is what my daily routine looks like:

1. Wash. I always cleanse my face in the morning. Either with a foaming facial soap or by wiping it clean with a facial toner. This removes whatever is left of the night cream and refreshes my skin.

2. Remove. In the evening, I start by removing all makeup using one or two makeup removers (depending on what mascara I’ve used). I like using cotton pads to make sure I remove everything. After all makeup is gone, I finish with a toner or a foaming soap.

3. Peel. At least once a week I do an enzyme exfoliation to remove dead skin cells, prevent blemishes and give the skin extra glow.

Emma

Shop Cleansing products here »


Varför ska man använda serum?

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Ja varför ska man använda serum? Ett serum är ett koncentrat och brukar innehålla mindre molekyler än en vanlig kräm. Det innebär att ett serum lättare kan tränga ner i huden och jobba med hudcellerna i det undre hudlagret dermis. Serum brukar även ha en högre koncentration av funktionella ingredienser vilken gör dem effektivare än en vanlig fuktkräm.

Välj ett serum som passar din hudtyp för att vårda på djupet, ge mer fukt eller motverka ålderstecken. Du kommer att märka skillnad både direkt och längre fram.